Shoppers are rushing to discount retailer B&M after it slashed the price of a popular designer perfume by over £70 just days before Christmas. The bargain hunt was sparked by a viral social media post showcasing the stunning saving.
The Viral Perfume Bargain
The deal in question is for Marc Jacobs Honey Eau de Parfum in a 100ml bottle, now priced at £24.99. This represents a dramatic reduction from its usual retail price of around £99, meaning customers can save almost £75. The offer was highlighted in a TikTok video by user @The.kinnears, which quickly amassed over 200,000 views.
In the video, the delighted shopper declared, "B&M Bargains strikes again," adding, "It's not called B&M bargains for nothing." The post prompted a flurry of comments, with one person noting that Argos was selling the same fragrance for £30, down from £55.99. The original poster defended their find, explaining the Argos offer wasn't available for delivery or in local stores, quipping that the extra £5 saved was spent on Toffifees.
What Shoppers and Reviewers Say
The Marc Jacobs Honey fragrance is a firm favourite, boasting an average rating of 4.2 out of five stars on the Boots website, where it is currently listed as out of stock. Fans of the scent have praised it highly online.
One reviewer shared, "It smells incredible, I had so many compliments, and it lasts all day. Might be my new favourite perfume." Another simply stated, "This is my favourite perfume as it smells so good on." These testimonials underscore the appeal of snagging a high-end scent at a fraction of the cost.
Another Marc Jacobs Scent on Offer
While the Honey deal is not listed on B&M's website, the retailer is advertising another Marc Jacobs fragrance online. Marc Jacobs Dot Eau de Parfum in a 50ml bottle is available for £19.99, down from its original price of £74.
B&M describes Dot as a "playful, charming, and full of energy" floral-fruity fragrance, presented in the brand's iconic polka-dot bottle. It opens with notes of red berries and dragon fruit, leading to a heart of honeysuckle and jasmine, on a base of vanilla and musk.
For comparison, Superdrug sells the same 50ml Marc Jacobs Dot perfume for £42, also reduced from £74. Reviewers there love its "playful sweet scent" and distinctive bottle, with one calling it "one of those scents that just makes you smile when you put it on."
These in-store offers present a significant opportunity for last-minute Christmas shoppers seeking luxurious beauty gifts without the luxury price tag. As always with B&M, availability will vary by store, so it's worth checking your local branch to see if they have the coveted perfumes in stock.
