The Black Friday sales event is now in full swing across the United Kingdom, with retailers both online and on the high street slashing prices in anticipation of a massive consumer spending surge.
Record-Breaking Spending Forecast
According to the latest analysis from VoucherCodes, UK consumers are expected to splash an incredible £9.52billion throughout the Black Friday weekend. This figure highlights the immense scale of the annual shopping phenomenon and the nation's eagerness to bag a bargain.
Zoe Morris, a shopping expert at VoucherCodes, commented on the trend, stating: "It’s clear that the nation is on the hunt, now more than ever, to cash in on those important savings." However, she and the Mirror's money team, led by Money Editor Levi Winchester, caution that not every promotional offer represents a genuine saving, making research essential.
Essential Black Friday Shopping Strategies
To help consumers navigate the sales and avoid potential pitfalls, the Mirror has compiled a list of crucial shopping tips.
Compare prices: Before committing to a purchase, use online tools such as Price Spy, Google Shopping, Price Runner, or CamelCamelCamel to verify that you are securing a true bargain.
Make a list: Discipline is key. Create a list of items you actually need and stick to it. Remember, an item is not a bargain if you were not already planning to buy it.
Don't forget discount codes: Amplify your savings by stacking additional discount codes on top of existing sale prices. The VoucherCodes website features a helpful purple "works with sale" tag to identify compatible codes.
Be aware of scams: Fraudsters often exploit the shopping frenzy. Always purchase from reputable retailers you trust and check their credibility on Trustpilot before entering any payment details.
Top Picks from the Mirror's Money Team
The Mirror's money team has handpicked a selection of standout deals across various categories to kickstart your shopping.
FASHION
Schuh Wide-Fit Amia Chelsea Boots have been reduced to £21.99, down from £42. The New Look Longline Roll Neck Jumper is now £20.99, discounted from £34.99. For men, the Nike Club Men's Cargo Trousers offer a 50% saving at £37.49, previously £74.99.
TECH
Tech deals are particularly impressive this year. The Ring Battery Video Doorbell is a standout at just £39.99, a significant drop from its original £99.99 price tag. For a home entertainment upgrade, the Sony Bravia 8A 55” Oled 4k HDR AI Smart TV is now £1,299, reduced from £1,799. Fitness enthusiasts can grab the Garmin Forerunner 165 GPS Running Smart Watch for £169.99, down from £249.
BEAUTY
The Boots No7 The Ultimate Skincare Collection Gift Set is a perfect present, now only £39 instead of £85. The popular Marc Jacobs Daisy Ever So Fresh Eau de Parfum 75ml is available for £43 (was £72), and the MAC Connect In Colour Eye Shadow Palette is discounted to £24 from £32.
TOYS & HOME
Popular toys include the Barbie Playset Dream Camper at £39.99 (was £59.99) and the LEGO Bluey Playground Fun set for £14.40. For the home, the Scoville Black 9L Dual Basket Air Fryer is a bargain at £39, half its original £79 price. The Shark PowerPro Pet Cordless Stick Vacuum has seen a hefty price cut to £160.99, down from £299.99.
With billions set to be spent, savvy shoppers who follow these guidelines and target verified deals are poised to make significant savings during this Black Friday 2025.
