Black Friday 2025 may be officially a week away, but retailers have already unleashed a wave of early discounts that rival the main event itself. The Independent's shopping experts have been tracking the biggest offers from major brands including Nike, Ninja, H&M and Dyson, with even more deals expected throughout the weekend.
Expert-Verified Deals You Can Trust
As The Independent's senior tech critic, Alex Lee spends his year rigorously testing everything from laptops and headphones to vacuum cleaners and wearables. The team only features products they've personally tested or that IndyBest experts have put through their paces, ensuring every recommendation represents genuine value from trustworthy retailers.
"A deal only counts if it's a good price from a retailer you trust, on a product that's built to last," explains Lee. From fashion and beauty to technology and fitness equipment, every featured deal has been properly vetted to help shoppers avoid the common pitfalls of sales season.
Standout Early Black Friday Offers
Several remarkable deals have already emerged that demonstrate the quality of this year's early sales. The Nespresso Vertuo Pop coffee machine has dropped from £99 to just £57 at John Lewis - nearly half price for a machine that received a glowing five-star review from IndyBest's Lauren.
Tech enthusiasts will appreciate the Apple AirTags four-pack, reduced by £40 to £79 at Laptops Direct. These sophisticated trackers feature ultra-wideband technology that provides precise, augmented-reality directions to lost items.
Beauty bargain hunters can snap up Maybelline's TikTok-viral Sky High Mascara for just £6 instead of its usual £12.99 on Amazon. Beauty editor Sarah Jones praised its uniquely designed brush that reaches even the most stubborn corner lashes.
Smart Shopping and Security Deals
With Black Friday shopping comes increased online activity, making VPN subscriptions particularly valuable. Major VPN providers including NordVPN, Surfshark and Proton VPN have already launched significant discounts on their services, helping protect your privacy during the sales frenzy.
For those seeking home comforts, Dreamland's faux fur heated throw has been reduced by £50 to £79 at Boots. Homeware expert Caroline Preece noted it looks like a "plush, premium throw" while providing cozy warmth.
Asda has entered the fray with up to 30% off homeware, toys and electricals, including a standout deal on a Scoville 9L dual-basket air fryer for just £39 instead of £79. While not reviewed by the team, Asda's Scoville range frequently appears in trusted kitchenware roundups.
When to Shop and What to Expect
Although Black Friday officially begins on 28th November 2025, most retailers have jumped the gun with early sales that will continue through the weekend. Cyber Monday follows on 1st December, traditionally featuring the deepest tech discounts.
The Independent's consumer team offers practical advice for navigating the sales: before heading to checkout, ensure each item is something you genuinely want and can afford. With deals already live across multiple categories, savvy shoppers can secure significant savings without waiting for the main event.
Stay tuned to The Independent's live feed for continuous updates as new deals emerge throughout Black Friday week, all verified by experts who've tested the products themselves.
