Black Friday 2025 officially begins next week, but savvy shoppers can already snap up impressive early discounts from major retailers. With significant price reductions already live from brands like Charlotte Tilbury, John Lewis, and Gymshark, the sales event is shaping up to be a bumper one for consumers.
Expert-Curated Savings You Can Trust
As a senior tech critic with a decade of experience hunting Black Friday deals, I am committed to highlighting only genuine savings in this live feed. The focus is exclusively on products from trusted retailers that the IndyBest team has rigorously tested. A deal only makes the cut if it represents a good price on a durable item from a reputable seller.
Between the team's dedicated tech testing and wider product reviews, every featured item has been put through its paces. For those seeking specific items, IndyBest offers comprehensive Black Friday guides covering everything from the Dyson Airwrap to the PS5.
It is easy to get carried away during sales, so before you check out, ensure the item is something you truly want and can afford. Our consumer team provides practical tips to help you secure the best value this year.
Standout Early Black Friday Offers
Retail giants including Amazon, Boots, Currys, John Lewis, and Lookfantastic have already unveiled early bargains across tech and beauty. Here are some of the best finds so far.
The Oura Ring 4 sees a rare saving, down £30 to £319 on Amazon. Senior tech critic Alex Lee noted the main benefits over the previous model are "improved durability, comfort and accuracy."
The Dyson Airwrap i.d. is a game-changer for at-home hairstyling and is now discounted by 20 per cent at John Lewis, bringing the price down to £379. Hair expert Elena Chabo gave it a 4.5/5 rating, praising how it "made setting natural curls with volume and bounce so much quicker."
For cosy nights in, Dreamland's Intelliheat Faux Fur Warming Throw is £50 off at Boots, now £79. Homeware expert Caroline Preece confirmed it looks "great on a sofa, reading as a plush, premium throw."
More Unmissable Discounts
Beauty lovers can grab the TikTok-viral Maybelline Sky High Mascara for just £8.19 on Amazon. Assistant IndyBest editor Sarah Jones raved about its tiny-bristled wand that combs through every lash.
In the kitchen, the Daewoo Actuate Smart AI Air Fryer, a top-tested model, is at its lowest-ever price of £59.99 at Currys. Tester Rachael Penn was impressed with its built-in camera that recognises food and auto-adjusts settings.
Gamers can immerse themselves with the PS VR2 headset, which is £130 off at GAME, now £399.99. It was hailed as "one of the best and easiest-to-use VR headsets" in our review.
While M&S is not participating in Black Friday, it is hosting its own winter sale with up to 50 per cent off across fashion, beauty, and homeware. Pandora will also offer up to 30 per cent off selected jewellery pieces during its Black Friday event.
The sales momentum is building, so keep checking back for more hand-picked deals as Black Friday 2025 approaches.
