Shoppers across Britain have just four days to secure the nation's best price on Baileys Irish Cream as Asda launches a spectacular pre-Christmas offer. The supermarket giant has dramatically reduced the festive favourite to just £10 per bottle - substantially undercutting all rival retailers.
The Unbeatable Baileys Offer
From November 27 until November 30, Asda customers can purchase Baileys for the remarkably low price of £10 per bottle, down from its usual £13.98. This represents the most competitive pricing available anywhere in the United Kingdom, with no loyalty cards required to access the discount.
However, Scottish shoppers will pay slightly more at £11.05 due to Scotland's minimum alcohol pricing laws. Despite this regional variation, the price still represents significant savings for Scottish customers compared to the standard retail cost.
Important Purchase Restrictions
Asda has implemented a strict purchasing limit to prevent shelf-clearing and ensure fair access for all customers. During the four-day promotion, shoppers will be restricted to buying a maximum of three bottles each.
The supermarket has confirmed that checkout staff will enforce this rule, preventing any single customer from purchasing excessive quantities. This measure aims to maintain stock availability throughout the limited offer period.
How Other Supermarkets Compare
Asda's pricing significantly outperforms competitors during this promotional window. At the time of writing, rival supermarkets were offering Baileys at these prices:
- Tesco: £22.75 reduced to £11 with Clubcard (until December 8)
- Sainsbury's: £22 reduced to £11 with Nectar (until December 3)
- Morrisons: £14 reduced to £11 for all shoppers
- Waitrose: £18 reduced to £14 for all shoppers
Marks & Spencer, Aldi, and Lidl don't stock branded Baileys, instead offering their own Irish Cream alternatives priced between £7.99 and £10.
Festive Spending Context
This aggressive pricing comes as British households prepare for the expensive Christmas period. According to the Grocery Gazette, UK consumers spent a record £14.6 billion on food and drink during the 2024 festive season, with average household grocery spending hitting £460.
Finder research indicates that Londoners plan to spend the most this Christmas at £1,014 per person, followed by residents in the North West (£954) and Wales (£910). Meanwhile, those in the South West aim to be more restrained with an average planned spend of £556 per person.
Baileys, with its distinctive velvety texture and sweet notes of chocolate and vanilla, has become a Christmas tradition in many British households. The creamy liqueur features prominently in festive cocktails and warm winter drinks, making it particularly popular during the colder months.
Shoppers are advised to act quickly to secure this limited-time offer before stocks run out. As always, consumers should enjoy alcohol responsibly and in moderation. Those seeking support or information about alcohol can visit www.drinkaware.co.uk.
