Budget supermarket giant Aldi has once again shaken up the beauty world, this time taking direct inspiration from one of the most exclusive skincare brands on the planet. Its in-house label, Lacura, has unveiled a new Ultimate Skincare collection that mirrors the product line-up of cult luxury brand Augustinus Bader, but at a mere fraction of the price.
The Ultimate Beauty Bargain Lands in Aisles
The new four-product range launched in Aldi stores across the UK on 7 December 2025. It features an eye cream, a serum, and both light and rich face moisturisers. Prices start at just £6.99, offering a stark contrast to the original Augustinus Bader products, which are famously favoured by A-list celebrities including Victoria Beckham, Hailey Bieber, and Margot Robbie.
Aldi makes no secret of the inspiration behind this launch, explicitly stating the range is 'inspired by' the premium brand. While the budget versions won't contain Augustinus Bader's patented TFC8 complex technology, the potential savings are colossal. Shoppers keen on a deal should move quickly, however, as the Lacura Ultimate Skincare collection is only available in physical stores and is not sold online. Based on past limited-edition drops, stock is expected to sell out rapidly.
Serum Showdown: The Star Saving
The standout product in the line is arguably the Lacura Ultimate Serum, priced at £8.49. This hydrating and brightening formula contains vitamin C and Edelweiss extract. To purchase the comparable Augustinus Bader The Serum would cost a staggering £310. By opting for Aldi's alternative, beauty enthusiasts can achieve a saving of approximately 97%.
The rest of the collection offers similarly dramatic comparisons. The Lacura Eye Cream costs £6.99, while both the Light and Rich Face Creams are priced at £8.49 each. For context, Augustinus Bader's iconic The Rich Cream currently has a best price of £57.25 for a 15ml bottle at Sephora, down from its usual £77 RRP.
Aldi's Proven Track Record in Beauty Dupes
This launch continues Aldi's successful strategy of offering affordable alternatives to high-end beauty staples. Earlier in the year, the supermarket garnered attention with its £6 dupe of the Estée Lauder Double Wear Foundation. The Lacura brand has consistently proven that shoppers do not need to spend a fortune to access effective skincare routines, even if they are inspired by the bottles on a celebrity's bathroom shelf.
For those committed to the original luxury experience, Augustinus Bader remains available from select retailers. Meanwhile, Aldi's latest offering provides a compelling, wallet-friendly option for consumers looking to experiment with a similar skincare regimen without the extravagant investment.
