Aldi has announced the return of its Mamia New Parent Fund for 2026, offering £100 vouchers every week to new parents. The scheme, which proved popular in 2025, aims to help families cover the cost of baby essentials such as nappies, wipes, and baby food.
The supermarket will give away one £100 voucher each week throughout the year, totalling 52 prizes. New parents can enter by emailing a receipt showing a recent Mamia purchase to mamiaparentfund@aldi.co.uk. Entries are open from 23 January 2026 to 23 January 2027.
Aldi's data shows that nearly one in five new parents find recurring nappy purchases among the highest unexpected costs. The supermarket claims that using Mamia nappies could save up to £380 in the first year compared to leading brands.
Julie Ashfield, Chief Commercial Officer at Aldi UK, said: 'We know that welcoming a baby brings immense joy, but it can also bring unexpected financial challenges. The response to last year's Fund showed us just how much parents value this support.'
Aldi, which holds the title of Cheapest Supermarket of the Year for five consecutive years, continues to expand its Mamia range, which includes nappies, wipes, baby food, and toiletries. The brand has also received the Supermarket of the Year award from MotherandBaby.
