The discount supermarket Aldi is causing a stir in the retail world by announcing the return of its incredibly popular Pilates Reformer Machine after it sold out in a matter of minutes earlier this year.
The Frenzy Returns
Aldi sent the fitness community into a spin back in May by offering the professional-grade piece of gym equipment for the astonishingly low price of under £150. This was a monumental saving, given that comparable machines typically cost over £2,000.
The initial release was met with unprecedented demand. Queues of eager customers formed outside stores, with reports of scuffles breaking out in the famous middle aisles as shoppers rushed to secure a machine for themselves.
What You Need to Know for the Relaunch
The Pilates Reformer will be available once again as a Specialbuy from November 30. Learning from the previous chaos, Aldi has confirmed it will be limiting stock to just one machine per customer to ensure as many people as possible get a chance to purchase one.
Following the May sell-out, the machine became a hot topic on social media platform TikTok, with hundreds of users sharing their experiences. While Pilates lovers praised the bargain price, some noted that the Aldi model is smaller and less durable than its far more expensive counterparts. A number of instructors also raised concerns about the model's safety.
Expert Backing and Celebrity Appeal
For this relaunch, Aldi has partnered with Pilates instructor and influencer Kayleigh Jayne to provide guidance. She endorsed the machine, stating, "Aldi's Reformer Pilates Machine is such a versatile piece of equipment — it can be adapted for beginners or advanced users, and it's amazing for building core strength while being gentle on the joints."
The exercise itself has seen a huge surge in popularity over the last decade, with a dedicated following that includes A-list celebrities like Jennifer Aniston, Margot Robbie, and Hailey Bieber. However, indulging in this practice professionally is costly, with the average class costing around £35. With instructors recommending three sessions a week, enthusiasts can easily spend hundreds of pounds each month, making Aldi's budget-friendly alternative even more appealing.
