Aldi shoppers have taken to social media to express their concerns that the supermarket's protein pudding, particularly the white chocolate flavour, may soon sell out due to its soaring popularity. The product, which costs just £1.19, has been praised as a '10/10' treat that tastes remarkably similar to a Milky Bar yoghurt.
The frenzy began when TikTok user Megan Jae posted a video urging Aldi to 'never get rid' of the pudding, prompting a wave of reactions. The post has since amassed over 50,000 likes, with many commenters admitting they now worry the item will vanish from shelves as more customers discover its appeal.
One shopper remarked: 'Sometimes it’s good to gate-keep good information because there will be none left for yourself after this.' Another recounted a visit to Aldi where a man was filming a video about the puddings while taking an entire tray, leaving only three behind.
A third user pleaded: 'Girl, don’t do this to me. These are my absolute favourite. They’re going to sell them out.' Others shared similar fears, with one admitting they consume seven puddings weekly for protein pancake mix.
The white chocolate flavour is part of Aldi's protein dessert range, which also includes a chocolate variant. The product is described as a 'protein dessert with white chocolate flavour' and contains sweeteners. Aldi notes that availability may vary, as stock checks are only estimates due to high demand.
