A pricing error at Aldi has gone viral after a shopper shared a photograph of a sign showing a drastic reduction on Mr Kipling Mini Sponge Tarts. The sign, displayed above the Special Buys section, listed the original price as £7,147.03, reduced to just 79p.
The shopper posted the image on Twitter with the caption: “Absolutely fuming at the sale in Aldi. That is a huge discount, I spent £7,000 on those last week.” The tweet quickly gained traction, with thousands of users finding humour in the mistake.
One commenter joked: “That is one hell of a saving. Just off out to get some mini sponge tarts.” Another quipped: “That is what happens with prices when you try to use Bitcoin as currency.” A third added: “I hope you kept your £7,147.03 receipt: you could buy the reduced tarts and get them refunded at the higher price.”
Aldi responded with a light-hearted tweet: “We can confirm we are no longer accepting dogecoin.” The mini tarts typically sell for around £2.00 at other supermarkets, meaning Aldi’s intended price of 79p still offers a £1.21 saving.
The tweet was posted on Monday, though the exact date of the pricing mishap is unclear. Aldi does not offer home delivery, but customers can use the store finder to locate their nearest branch. Aldi groceries are also available via Deliveroo for a £4.99 fee, though reduced items are not included.
