Aldi's 'World First' Lickable Pigs in Blankets Wrapping Paper

Supermarket giant Aldi has sent a jolt of festive excitement through the UK by announcing the launch of what it claims is the world's first lickable pigs in blankets wrapping paper. This is not a drill, nor a premature April Fool's prank; it's a real, limited-edition product designed to elevate the Christmas experience.

A Festive Flavour Sensation

Drawing inspiration from its award-winning Specially Selected Double Wrapped Pigs in Blankets, Aldi's latest innovation aims to tantalise the taste buds. The paper itself captures the smoky, savoury flavour and aroma of the beloved festive treat. The interactive experience comes from special stickers that peel back to reveal the lickable surface, allowing you to taste the classic combination of sausage and bacon as you unwrap your gifts.

Beyond its unique edible quality, the wrapping paper features a charming pastel pink design adorned with festive holly and snowflake patterns, ensuring your presents look as good as they... taste.

How To Get Your Hands On It

This novelty item is not available for general sale. Instead, Aldi is running an exclusive shopper competition starting from November 24. To be in with a chance of winning a roll, entrants simply need to send an email to wrappingpaper@aldi.co.uk with their full name.

Julie Ashfield, Chief Commercial Officer at Aldi UK, commented on the launch, stating: “Pigs in Blankets are a highlight of the festive season and following our Good Housekeeping award win for the new Specially Selected Double Wrapped Pigs in Blankets, we wanted to create something special to celebrate the Christmas classic. This unique, lickable wrapping paper is the perfect way to spread extra joy on Christmas Day.”

For full terms and conditions and further details on how to enter, shoppers are directed to visit aldi.co.uk/wrappingpaper.

More Good News: Aldi's Store Expansion

In further festive cheer, Aldi has confirmed it will open 16 new stores across the UK by December 12. This expansion is a significant part of the retailer's growth strategy, with each new location creating approximately 40 local jobs.

The openings underscore Aldi's pledge to invest £1.6 billion over the next two years, with an ambitious target of opening 40 new stores annually. The full list of new store locations includes: