Move over, wine tasting. Aldi is on a mission to find Britain's ultimate crisp aficionado, offering one lucky snack lover a salaried position to taste-test their wildest new creations before they land in stores.
The discount supermarket giant has launched a nationwide hunt for an official 'Crisp Connoisseur', a role that comes with a hefty £10,000 salary for a year of dedicated service to the potato chip. The successful candidate will join Aldi's exclusive tasting panel, becoming the first line of defence against bland flavours and a key voice in deciding which innovative snacks make the cut.
What Does The Dream Job Entail?
This isn't just about kicking back with a bag of ready salted. The connoisseur will be tasked with a serious mission: providing expert feedback on a range of new and experimental crisp flavours. From the brilliantly bizarre to the potentially disastrous, they'll sample it all.
"We’re looking for the nation’s most discerning crisp fan, someone who lives and breathes the crunch," said Julie Ashfield, Managing Director of Buying at Aldi UK. "This is a real job with a real salary for a truly unique role."
How To Become Aldi's Crisp Connoisseur
Aldi has made the application process as simple as can be. Aspiring tasters don't need a fancy CV; they just need passion and a persuasive argument.
- Head to the dedicated website: Candidates must visit the Aldi UK website and find the competition page.
- Make your case: Applicants need to explain in 100 words or less why they are the perfect person for this crunchy career move.
- Await the crunch-off: Shortlisted hopefuls will be invited to a final tasting session where their palate will be put to the ultimate test.
The competition is open for entries until Sunday, 19th May, giving crisp fans across the UK just a few weeks to throw their hat (or rather, their empty packet) into the ring.
A Legacy of Unique Flavours
Aldi is no stranger to pushing the boundaries of snack-time conventions. The retailer has previously released limited-edition flavours that have developed a cult following, from Christmas Dinner Crisps and Prosecco Flavoured Crisps to the more divisive Builder’s Breakfast variety.
This new hunt for an in-house expert signals Aldi's commitment to continuing its trend of launching innovative and talk-about products that get the whole country chatting. Will the next flavour be a triumph or a tragedy? That could be for you to decide.
