UK holidaymakers hoping to stock up on Duty Free bargains this summer may be disappointed, as a finance expert warns that the golden age of airport shopping is under threat. Molly Monks, insolvency specialist at Parker Walsh, explains that a combination of falling sales and a dip in international travel has led Duty Free stores to change their approach—stocking less and, in some cases, re-evaluating the value of airport retail, with prices expected to rise significantly.
WHSmith Profit Warning Highlights Struggles
The warning comes as stationery chain WHSmith recently announced a slash in its annual profit outlook, citing concerns over jet fuel prices and flight cancellations earlier this year that reduced footfall in airports globally. This trend is indicative of broader challenges facing airport retailers.
Why Duty Free Is Losing Its Appeal
Molly Monks commented: “Retailers are beginning to sound the alarm when it comes to Duty Free and airport shopping. As the cost of living bites, even those who can afford a holiday abroad are watching what they spend, and the impulse to splurge at the airport is one of the first things to go. On top of that, ongoing concerns around fuel prices and flight disruption mean fewer Brits are heading to the airport this summer full stop, which is hitting businesses operating in terminals hard.”
For those who do make it through departures, savings on popular items like alcohol, perfume, and cigarettes may have shrunk. With retailers under pressure from rising costs and weaker footfall, businesses have less room to absorb tax savings and pass them on to shoppers. This means previously so-called ‘bargain’ products could end up being priced no better than what you’ll find at home.
Empty Shelves and Uncertain Future
It’s not just about higher prices—Molly warns that the financial pressure on airport retailers has deeper consequences. “With sales falling, retailers simply can't justify holding the same levels of stock they once did. What was once considered a shoppers' paradise is under real strain, and the current economic climate could change it beyond recognition,” she said.
She added that if the situation doesn't improve, airports themselves could begin stripping back their retail offering entirely. “If it continues to become financially unviable for businesses to operate in these spaces, we could start to see more units sitting empty. Airports may have no choice but to slim down what's on offer.”
Advice for Summer Travelers
For anyone jetting off this summer, Molly’s advice is clear: don’t leave your shopping to the last minute at the airport. Stock up before you go, compare prices online in advance, and treat anything you find airside as a bonus rather than a given. The days of guaranteed Duty Free bargains may be over, so plan ahead to avoid disappointment.
