Gone are the days of the legendary Playboy Mansion West in Los Angeles. The iconic bunny logo has hopped across America to a stunning new home, signalling a dramatic reinvention for the global brand.
Playboy Enterprises has unveiled its spectacular new global headquarters, set within a breathtaking £32 million waterfront mansion in the exclusive guard-gated community of Bay Point, Miami. This move marks a definitive break from its past and a bold leap into a sleek, modern future.
A Temple of Modern Luxury
The property itself is a masterpiece of contemporary design. The 21,000-square-foot estate, named 'The Marble House,' boasts nine lavish bedrooms, fourteen bathrooms, and sits on a sprawling 1.6-acre plot with 200 feet of prime waterfront.
Floor-to-ceiling glass walls flood the interior with Florida sunshine, offering panoramic views of the bay and the iconic Miami skyline. The minimalist aesthetic is a world away from the dark, wood-panelled decadence of the original mansion, featuring clean lines, polished marble, and an open-plan layout designed for both high-powered business and sophisticated entertaining.
More Than an Office: A Creative Hub
Under the leadership of CEO Ben Kohn, Playboy has radically transformed from a traditional media company into a multifaceted lifestyle and licensing powerhouse. This new HQ is the physical embodiment of that shift.
It is conceived not just as corporate offices, but as a dynamic content creation hub. The mansion's numerous living areas, resort-style pool, and professional-grade kitchen are all designed to host photo shoots, video productions, and collaborative events for Playboy's partners and its new NFT community, the Rabbitars.
The infamous Grotto has been replaced by state-of-the-art studios and elegant spaces that reflect the brand's refined new direction, focusing on art, fashion, and modern sexuality.
The Symbolism of a New Den
Abandoning the Los Angeles estate, which was synonymous with its hedonistic 20th-century history, was a conscious strategic decision. The Miami mansion represents a clean slate—a sophisticated, sun-drenched base for a company looking to attract a new generation.
This relocation is the culmination of a years-long effort to distance the brand from its previous controversies and reposition it for contemporary values of inclusivity, creativity, and luxury. It’s not your father’s Playboy; it’s a brand reborn for the digital age, and its new home is the ultimate statement of intent.
