Former England captain Rio Ferdinand has announced plans to build social and affordable housing in London, aiming to ease pressure on councils and address the housing crisis. The ex-footballer has partnered with former Fulham player Bobby Zamora and current West Ham captain Mark Noble to establish the Legacy Foundation.
The trio is set to begin construction on 1,300 homes just outside Luton. The project marks a shift from the often-criticised trend of footballers building lavish mansions, instead focusing on community benefit.
Ferdinand emphasised the need for affordable housing in the capital, stating that the foundation aims to create a lasting legacy for future generations. The development will include a mix of social rent and affordable ownership properties.
The initiative has been welcomed by local authorities, who face growing demand for affordable homes. Construction is expected to begin later this year, with the first homes completed by 2026.
