The company behind some of the UK's most beloved frozen treats, including Magnum, Ben & Jerry's, and Twister, has unveiled a massive £50 million investment plan for its Gloucester factory. The Magnum Ice Cream Company, the world's largest ice cream manufacturer, confirmed the major revamp, which promises to modernise infrastructure and dramatically boost output.
A Sweet Investment for the Future
This substantial financial commitment forms a key part of a broader, global supply chain transformation initiative valued at between €350 and €380 million. The primary goal for the Gloucester site is a complete reconstruction of its mix plant and the installation of cutting-edge blending technology. Furthermore, the investment will fund new high-speed manufacturing lines dedicated to popular products like Twister and Solero.
The company has set an ambitious target: to achieve a 50% boost in production output by 2027 compared to 2023 levels. This expansion is designed not only to increase capacity but also to enhance operational efficiency across the board.
Europe's Ice Cream Powerhouse
The Gloucester facility is no small operation. Established in 1959, it holds the title of Europe's second-largest ice cream factory, only surpassed by a plant in Heppenheim, Germany. Its current production is staggering, churning out more than 600 million ice creams every year, with over 80% of these destined for the UK market.
The site's weekly output is a testament to Britain's love for ice cream. It produces nearly three million Calippos and two million Viennettas each week, alongside one million Ben and Jerry's tubs. The factory team even boasts a world record, having crafted the world's longest Viennetta at an impressive 22.7 metres back in 2007.
Commitment to Community and Sustainability
The investment secures the future of the Gloucester plant, which currently employs nearly 500 people directly and supports hundreds more through local contractors and suppliers. The company has emphasised that the project will bolster upskilling programmes for its engineering and operations teams, reinforcing its commitment to local employment and skills development.
Peter ter Kulve, CEO of The Magnum Ice Cream Company, stated: "This £50m investment in our Gloucester facility is a key milestone... and a bold step forward for our business. It is a clear signal of our long-term commitment to the UK." Jamie Farrell, head of country UK&I, added that the upgrade includes sustainability measures such as a 5% gain in energy efficiency and a 20% reduction in food waste.
UK Minister for Investments, Jason Stockwood, welcomed the announcement, saying it "will modernise and significantly increase production at a key manufacturing facility here in Gloucester – but secure the future of the site for decades to come." This move underscores the UK's strength as a top destination for manufacturing investment and signals a sweeter future for the nation's ice cream lovers.
