Beauty enthusiasts across the UK are racing to their local supermarkets after a premium L'Oréal haircare set was spotted at a fraction of its usual price. Sainsbury's has dramatically reduced the cost of the L'Oréal Paris Elvive Glycolic Gloss Routine gift set from £56 to just £16.20, sparking a frenzy on social media.
The Viral Supermarket Haircare Deal
The bargain was first highlighted by shopper Sarah Farnsworth, who posted her find in the Extreme Couponing and Bargains UK Facebook group. Her post, which quickly amassed over a thousand reactions, alerted others to the stunning price drop available in Sainsbury's stores. The set, designed as an at-home glossing treatment, promises to deliver intensely shiny and smooth hair by resurfacing the hair fibre and sealing the cuticles.
The four-item kit includes a shampoo, a conditioner, a lamination rinse-off treatment, and a leave-in serum. Powered by a Glycolic Gloss Complex, the routine targets dull, lacklustre hair to enhance shine, strength, and softness. Hair glossing is a popular salon treatment, and this set aims to replicate the results at home.
Shoppers React and Rival Prices
The social media post was flooded with excited comments from potential buyers. One user exclaimed, "This is brilliant!!!!" while another simply stated, "I love this stuff!!!" The sense of urgency was palpable, with comments like "Need to get to Sainsbury's" appearing frequently.
Further investigation reveals the sheer scale of the saving. Online retailer Look Fantastic is currently selling the same L'Oréal Paris Elvive Glycolic Gloss Routine for £57.96. Meanwhile, Boots has it on sale for £27, though it is listed as out of stock online with more stock expected soon. Interestingly, some commenters pointed out that Morrisons is offering the set for an even lower £13.50, suggesting savvy shoppers should check their local stores for the best possible deal.
A Smart Buy for Beauty Fans
This significant price reduction at Sainsbury's, potentially matched by Morrisons, represents a major win for consumers. It underscores the importance of shopping around, especially for branded beauty products that are frequently featured in viral social media trends. With high street and online prices varying wildly, a quick check at your local supermarket could lead to substantial savings.
For those keen to get their hands on the glossing set, the deal appears to be available in-store rather than online. Beauty fans are advised to visit their nearest Sainsbury's or Morrisons to see if the discounted set is in stock. As with all viral bargains, stock is likely to move quickly, so acting fast is recommended.
