British shoppers have declared the 'country is a disgrace' after a shocking discovery about the price of a beloved Easter treat. The cost of Cadbury's Mini Eggs has sparked widespread fury, with consumers facing a stark combination of soaring prices and shrinking packets.
The Shocking Price Hike Revealed
Eagle-eyed shoppers have highlighted a dramatic change in value. Back in 2019, a 90g bag of Mini Eggs cost £1.15. Today, a visit to the Cadbury's website reveals a far less appealing offer: a bag weighing just 74g now retails for £2.36. This means consumers are paying over double the price for nearly 20% less product in just a few years.
The confectionery giant states each bag contains roughly 23 eggs, but this fact has done little to quell the anger. Social media platform X has become a hub for venting frustrations, with one man writing: 'Not only are Easter chocolates on sale too early, but they have also doubled in price, lowered the weight and changed ingredients... I have stopped eating chocolate just in a silent protest.'
Public Outcry and 'Silent Protests'
The backlash has been fierce and emotional. One shopper seethed: 'Saw a packet of Mini Eggs this week. Price? £2.15. This country is a disgrace.' Another made a stark comparison, warning: 'The price of mini eggs is going to equal the price of printer ink soon.'
The frustration extends beyond mere price. Cadbury's suggested portion size of just eight Mini Eggs has also been mocked. One social media user quipped: 'It’s wild that Cadbury’s claims that 8 mini eggs equals one portion. One portion to who? An ant?' Another pointed out the calorie count, asking: '8 Mini Eggs is 124 calories. EIGHT?! Who the hell can eat just eight?'
The sense of value erosion is palpable. A woman shared her experience: 'I went to pick up a bag... it was so light I thought the bag had split... Then I saw the price and walked away on principle.'
Company Response and the Reality of Shrinkflation
This practice of reducing product size while maintaining or increasing price is known as shrinkflation. It's a tactic often used by manufacturers to manage rising costs without a glaring price tag increase.
Mondelēz International, which owns Cadbury, has cited significantly higher input costs. A spokesperson explained: 'We are continuing to experience significantly higher input costs across our supply chain, with ingredients such as cocoa and dairy... costing far more than they have done previously.'
The company stated that reducing the bag weight to 74g was a 'last resort' to keep the product 'competitive' without compromising on taste. They absorbed costs where possible but faced 'considerable challenges' from energy, transport, and ingredient inflation.
However, for many consumers, the explanation rings hollow. As one person summarised online: 'I wish it were the same price shrinkflation, but it’s price up and size and quantity down.' The Mini Eggs controversy has become a potent symbol of the wider cost-of-living pressures facing households across the UK.
