Fast food chain KFC has apologised after one of its official accounts shared a video that appeared to mock a Welsh woman's stammer. The clip featured influencer Jessie Yendle, from Pontypridd, who has over 3.5 million TikTok followers and campaigns for stammer awareness.
The video showed Yendle struggling to pronounce a sound before cutting to a dance track with KFC products. Yendle told Good Morning Britain the clip, viewed over four million times before removal, 'breaks my heart' and that brands using her stammer makes her feel reduced to her speech impediment.
KFC confirmed its North Macedonia account posted the video and has apologised directly to Yendle. A spokesperson said: 'Mocking someone for their stammer is simply wrong. This behaviour is totally unacceptable and is not tolerated at KFC.'
The company said it is contacting stammering charity STAMMA to work on ensuring every voice is heard. This follows similar apologies from Borussia Dortmund and Ironman for sharing videos of Yendle.
