British shoppers are facing another bitter blow to their household budgets as the beloved Kerrygold butter becomes the latest casualty of the ongoing shrinkflation crisis sweeping UK supermarkets.
The Shrinking Spread
Devoted customers have noticed a subtle but significant change to their favourite Irish butter. The traditional 250g packs have been quietly replaced with smaller 250g blocks, representing a reduction in quantity while maintaining the same price point.
One sharp-eyed shopper highlighted the change after spotting both the old and new packaging side-by-side in their local Tesco. The new blocks appear noticeably thinner and more compact, though the packaging design remains largely unchanged.
Shoppers Voice Their Discontent
"It's just another way of increasing prices without being transparent about it," complained one regular Kerrygold buyer. "We're already struggling with rising food costs, and now we're getting less for our money. It feels like we're being taken advantage of."
The sentiment echoes across supermarket aisles as consumers grow increasingly frustrated with what many perceive as deceptive pricing practices from food manufacturers.
Supermarket Silence
When approached for comment, both Tesco and Kerrygold remained tight-lipped about the changes. A Tesco spokesperson offered a generic response about working with suppliers to maintain competitive prices, while Kerrygold's parent company, Ornua, failed to provide any explanation for the reduction in product size.
The Bigger Picture
Kerrygold joins a growing list of household staples affected by shrinkflation, including:
- Chocolate bars becoming thinner
- Crisp packets containing more air
- Biscuit packets with fewer items
- Yogurt pots shrinking in capacity
This trend comes as UK families continue to battle the ongoing cost of living crisis, with grocery inflation remaining stubbornly high despite recent slight improvements.
What Consumers Can Do
Shoppers are encouraged to:
- Check unit prices carefully when comparing products
- Remain vigilant about packaging changes
- Consider alternative brands if value decreases
- Voice concerns to supermarkets directly
The quiet reduction of Kerrygold butter portions serves as yet another reminder that in today's economic climate, consumers need to watch every penny – and every gram.
