For two decades, many men with bald heads have searched in vain for a product to tackle the persistent shine on their scalps. Now, a British brand launched by three friends claims to have cracked the code, amassing thousands of fervent reviews and a major industry award in the process.
A New Narrative for Bald Scalp Care
Founded in 2022 by Tariq Kazemi, Ben Saunders, and Richard Boazman, BLD BRO is on a mission to shift the conversation around male hair loss. Instead of focusing solely on 'treating' baldness, the brand creates products designed to nourish and care for the scalp itself, promoting what they call a 'healthy, confident scalp'. Their flagship product, the BLD BRO Daily 30, has been a runaway success.
The gel, priced at £24.99 for a 60ml tube, launched with just 1,000 units. It has since garnered an impressive 2,000 five-star reviews and was crowned 'Best for Bald' by Men's Health magazine. Users report that the all-in-one formula provides deep hydration, contains SPF30 for UV protection, and most notably for many, delivers a long-lasting matte finish.
Customer Praise and Practical Perks
Feedback from shoppers highlights a significant boost in confidence. One user stated it was the "best thing I have tried for my bald head," while another said it gave them the "confidence not to wear hats." A particularly resonant review read: "It’s taken me the best part of 20 years as a baldy to find something that stops the shine, but this is it."
For those looking to save, the brand offers a subscription model. The 'subscribe and save' option provides an extra 12% off, bringing the monthly cost to £21.99, alongside benefits like free merchandise and priority access to stock. A single tube is estimated to last one to two months with daily use.
BLD BRO also offers bundled options. The 24hr Daily 30 and Night Bundle costs £39.99 and pairs the SPF gel with a peptide-rich overnight repair gel. For dedicated fans, a three-pack bundle is available for £65.99.
How It Stacks Up Against Alternatives
The grooming market for men offers other options, though they may lack the specific matte finish BLD BRO promises. Bulldog Skincare's Anytime Daily UV Moisturiser SPF 50, currently £9 on Amazon, is light and non-greasy but doesn't guarantee a shine-free result. Similarly, HeadBlade's HeadLube SPF50 Sun Screen at £14.99 offers high protection and is water-resistant, with some users also applying it to their face.
Despite some customers noting a desire for scent-free options, the overall reception for BLD BRO's Daily 30 remains overwhelmingly positive, with an average rating of 4.84 stars. The brand's success underscores a growing market for products that embrace baldness with practical, high-performance care, moving beyond traditional hair loss treatments to celebrate a confident, well-maintained scalp.
