A grooming brand founded by three friends is challenging the stigma around baldness with an award-winning gel that has earned thousands of five-star reviews. BLD BRO, launched in 2022 by Tariq Kazemi, Ben Saunders and Richard Boazman, aims to encourage men to celebrate their baldness rather than hide it.
The hero product, BLD BRO Daily 30, is an all-in-one SPF30 matte gel priced at £24.99. According to the brand, it hydrates deeply, offers UV protection, and leaves a long-lasting matte finish with zero shine. It is also gentle enough for sensitive skin and eyes. The formula has been awarded 'Best for Bald' by Men's Health and has amassed over 2,000 five-star reviews, earning a 4.84-star rating.
Users have praised the product for boosting their confidence. One customer said: “Their daily gel is a great product which gives me confidence to not wear hats on a normal sunny day as I know my head is protected from the sun.” Another commented: “It’s taken me the best part of 20 years as a baldy to find something that stops the shine, but this is it.” A third wrote: “Best thing I have tried for my bald head. Takes the shine away with a small drop and has taken away the dandruff as well.”
Each 60ml tube lasts one to two months with daily use. For those wanting to save, a subscription service offers 12% off, reducing the price to £21.99 per month, along with free merchandise and priority stock access. Alternatively, the BLD BRO 24hr Daily 30 and Night Bundle includes the SPF gel and an overnight anti-ageing repair gel for £39.99.
Some customers have noted the gel's citrusy scent as a drawback, with one saying: “Good product but not keen on the smell, would be great to have some options.” Another wrote: “Wife didn’t like the scent. Can’t buy it again.” However, the majority of feedback has been overwhelmingly positive, with one user stating: “My husband has been using this for a year and wouldn’t use anything else.”
Other popular grooming brands for bald scalps include Bulldog Skincare's Anytime Daily UV Moisturiser SPF50, available on Amazon for £9, and HeadBlade's HeadLube SPF50 Sun Screen, priced at £14.99. However, BLD BRO's dedicated focus on baldness and its matte finish have made it a standout choice for many.
