American Girl Dolls' Modern Makeover Sparks Outrage Among Loyal Fans
The iconic American Girl brand has unveiled a new range of dolls designed to evoke nostalgia, but the modern makeover has left many longtime fans fuming with anger. On Wednesday, American Girl announced the launch of its Modern Era Collection, sharing the news through an Instagram post that featured a carousel of images comparing the new dolls with their classic counterparts.
Reimagining Historical Characters Through a Contemporary Lens
According to a press release from American Girl, the new line includes six beloved historical characters: Felicity, Josefina, Kirsten, Addy, Samantha, and Molly. These dolls have been reimagined through a contemporary lens, with modernized outfits that retain some elements of the originals while introducing significant changes. The original dolls were celebrated for their historically accurate attire, reflecting the time periods they represented.
The modern versions feature dramatic updates, such as switching from long skirts to denim jeans or replacing traditional dresses with modern minidresses and skirts. Additionally, the dolls' hair and accessories have been given a fresh, contemporary look. While the brand aims to appeal to a new generation, these alterations have sparked intense backlash from dedicated followers.
Furious Fans Slam the Changes on Social Media
Outraged fans took to social media platforms to criticize the brand for the drastic changes. Many accused American Girl of making the dolls too skinny and dressing them in provocative outfits that deviate from their educational roots. One furious user wrote, 'Whose genius idea was it to take the historical American Girl Dolls, Ozempify them, and put them in a miniskirt?' Another asked bluntly, 'Are the new American Girl dolls on Ozempic?' referencing the weight-loss drug.
Further criticism highlighted the departure from the brand's original concept. A fan commented, 'Aren't American Girl Dolls/stories meant to specifically be made in their time period and explicitly NOT modern? Who asked for this???' Another expressed dismay, writing, 'Excuse me, but what have they done to my girl Kirsten Larson? I think Mattel should be sued for what they've done to historical educational dolls. The f**k is this?'
Some fans pointed out that the dolls' new appearance undermines their appeal. One user noted, 'Part of the appeal for me as a kid was they felt like a friend, the weight and hug-ability were important.' Another bluntly questioned, 'Why exactly did they yassify American Girl dolls?' referring to the trend of overly glamorizing characters.
Mixed Reactions and Alternative Suggestions
Despite the widespread outrage, some individuals embraced the modern makeover. One supporter commented, 'I am probably the only one who thinks the modern era American Girl Dolls are cute! Have seen so many hate comments already in my feed. I was thinking I would have loved these as a kid in addition to the historical ones.'
Others suggested alternative strategies for revitalizing the brand. A fan proposed, 'Build up the historical collections again to encourage literacy and love of history to your target demographic? It worked for three generations before Alpha. There's nothing to say it would not work again. You've lost the plot.' This comment reflects a desire to maintain the educational value that made American Girl dolls popular.
Celebrating 40 Years with New Releases
The launch of the Modern Era Collection coincides with American Girl's 40th anniversary, marking a significant milestone for the brand. In addition to the dolls, American Girl announced its first novel for adults, featuring Samantha Parkington as a grown-up character. Written by bestselling author Fiona Davis, the book will be released by American Girl Publishing in the US and Canada in October 2026.
The Daily Mail has reached out to American Girl for comment on the fan backlash, but no response has been provided at this time. As the debate continues, it remains to be seen how the brand will address the concerns of its loyal fanbase while pursuing modernization.
