Amazon Prime India has faced a storm of criticism after posting a meme that mocked a woman’s engagement ring. The company shared a post from X user Savannah Monroe, ridiculing the size of her ring with a scene from the teen drama The Summer I Turned Pretty.
The now-deleted tweet featured a still of a character proposing with a tiny ring, accompanied by the caption: “Girl is there any chance your fiancé looks like this.” Many social media users rushed to Monroe’s defence, condemning the streaming platform for targeting a personal moment.
Monroe herself responded, saying: “When a huge streaming platform puts out a mean-spirited tweet about one of the happiest moments of your life for engagement, inviting harassment in droves.” She added that she and her fiancé had faced online abuse and that the ring’s size was irrelevant to their happiness.
Amazon Prime India later deleted the post and issued an apology on X, stating: “Our recent tweet caused hurt and that’s not okay. We’ve removed it and are taking steps to ensure our content reflects our values of inclusivity. We’ll do better from hereon.” However, the apology did not explicitly say “sorry” or “we apologise,” which drew further criticism.
Some users demanded that the company go further, with calls for monetary compensation or even paying for the couple’s wedding. One comment read: “How about you buy her a rock-size ring, since that’s how you measure the worth of love.” Others dismissed the apology as weak and insincere.
