As Dry January 2026 kicks off, a new wave of alcohol-free drinks promises more than just flavour. Sentia Spirits, launched by GABA Labs in 2021, claims to deliver the sociable lift of alcohol without the hangover. The brand's co-founder, neuropsychopharmacologist David Nutt, says the drink is based on the science of low-dose alcohol that relaxes and makes you more sociable.
Sentia is a 'GABA spirit', targeting the brain's GABA receptors to produce a calming effect. Nutt explains that herbs like valerian root contain GABA molecules, and by combining various GABA-enhancing botanicals, the team has created an 'effective alternative to drinking low levels of alcohol'. The drink aims to ease users into a relaxed state without intoxication.
The brand offers three varieties: Sentia red (released 2022) for relaxation, Sentia black (2023) for productivity, and Sentia gold (2024) for social occasions. However, Nutt notes that effectiveness varies: heavy drinkers may feel little effect due to reduced GABA sensitivity.
Sentia is a stepping stone to a molecule called alcarelle, which Nutt hopes to license to drinks companies for use in non-alcoholic beers, spirits and wines. FDA testing is expected by 2026, with availability by 2027. Until then, Sentia offers a novel option for those cutting back on alcohol.
