Victoria Beckham’s fashion and beauty business has reported a surge in sales, with revenues exceeding £100 million for the first time. The label, founded by the former Spice Girl, achieved £112.7 million in revenue for 2024, a 27% increase compared to the previous year.
The growth was driven by both the fashion and beauty divisions. Best-selling items included midi-length and gown-style crepe dresses, as well as tailored pieces in bold colours. The beauty arm was boosted by the Satin Kajal Liner, which retails at £32 and is reportedly sold once every 30 seconds on average.
Despite the strong sales, the company posted an operating loss of £1.6 million for 2024, widening from £215,000 in 2023. However, earnings before interest, tax, depreciation and amortisation (EBITDA) rose to £2.2 million, up from £1.8 million the year before. The brand has not yet achieved an operating profit since its founding in 2008.
The Victoria Beckham brand is now sold in 230 stores across 50 countries, including Selfridges and Harrods in the UK. A docu-series about Victoria Beckham is set to launch on Netflix this autumn, chronicling her journey as a businesswoman and former pop star.
Chief executive Sybille Darricarrere Lunel described 2024 as a “pivotal year” for the business, marked by strategic investment and rightsizing to position for long-term profitable growth. She noted strong consumer demand despite a challenging market environment, as the luxury sector faces a downturn in key markets like China and Asia.
