Snow rooms, a luxury amenity costing approximately £100,000 ($130,000), have emerged as a status symbol for the ultra-rich, allowing them to experience indoor snowfall using technology similar to ski-resort snow machines. The concept, about a decade old, is described by the New York Times as "a choice amenity for those atop economic Everest."
How Snow Rooms Work
The technology behind snow rooms mirrors that of snow-making machines used at ski resorts. TechnoAlpin, a manufacturer, notes that these rooms use about 200 litres of water per week. Additionally, up to 80% of the electrical energy required can be recovered and harnessed to heat a swimming pool, offsetting some environmental impact.
Luxury and Customization
Prices start at roughly £100,000, but custom features such as marble, fake rocks, and fake trees can increase the cost. These rooms are often paired with saunas for contrast therapy, though health benefits specific to snow are not scientifically proven. The rooms are also available on yachts; the 440-foot super yacht Serene, owned by Crown Prince Mohammed bin Salman, includes its own snow room.
A Symbol of Wealth
Snow rooms represent a pinnacle of conspicuous consumption, with owners using them for relaxation and entertainment. As one observer put it, "These frosty cold rooms have become a choice amenity for those atop economic Everest." The trend underscores a shift from traditional luxuries like swimming pools to more extravagant indoor snow experiences.
