Cracker Barrel fires consulting firm in rebrand reversal
Iconic American restaurant chain Cracker Barrel makes stunning reversal, firing consulting firm just months into major rebranding initiative amid strategic disagreements.
Category : Search result: rebrand
Cracker Barrel fires marketing firm over woke rebrand
American restaurant chain Cracker Barrel terminates partnership with marketing agency Prophet following public backlash against proposed 'woke' rebrand that alienated traditional customer base.
Slimming World ditches Syns in major rebrand
Britain's popular weight loss programme Slimming World announces the end of its famous 'Syns' system after 25 years, introducing 'Free Food' and 'Healthy Extras' in a modernised approach to wellness.
Channel 4 rebrands channels, moves hit shows like MAFS UK
Channel 4 announces a major rebrand for its digital portfolio, renaming '4seven' to 'Channel 4 Lifestyle' and moving hit shows like 'A Place in the Sun' and 'Married at First Sight UK' to new dedicated channels for easier viewing.
Kirklands Rebrands as Bed Bath & Beyond in UK
Kirklands executes a stunning strategic pivot, abandoning its own brand identity to resurrect the iconic Bed Bath & Beyond name for its UK expansion, signalling a major shift in homeware retail.
Cleveland Guardians: A Successful Rebrand After Controversy
How the Cleveland MLB franchise successfully navigated a high-profile name change, leaving behind a controversial past to embrace a new identity that honours the city's heritage.
Victoria's Secret Ditches 'Woke' Rebrand for Sexy Image
In a stunning reversal, Victoria's Secret abandons its inclusivity-focused rebrand to resurrect its iconic 'sexy' image, bringing back supermodels and ditching the 'woke' strategy that failed to connect with shoppers.
US billionaire launches MAGA-style makeover of UK's TalkTV
US billionaire and former Trump adviser John Catsimatidis is orchestrating a dramatic 'MAGA-style' overhaul of the struggling TalkTV, rebranding it as Talk News. This strategic pivot aims to capture a new audience with a fresh, opinion-driven format, sign
Gwyneth Paltrow Rebrands Goop With COS At NYFW
Gwyneth Paltrow's controversial wellness brand Goop has partnered with high-street favourite COS for a surprise New York Fashion Week reveal, signalling a major strategic rebrand towards accessible, minimalist fashion.
Westminster Cathedral Drops 'Roman' in Historic Rebrand
Westminster Cathedral, the iconic Roman Catholic mother church, officially reverts to its original name, Westminster Cathedral, ending decades of confusion with its Anglican counterpart. The move reinforces its unique identity and heritage.
Parents Baffled as Mr Wolf Game Renamed 'Ms Switch'
UK parents are left confused and concerned as the classic children's game 'What's the Time, Mr Wolf?' undergoes a bizarre rebrand to 'Ms Switch', with many blaming 'woke' culture for the puzzling change.
Welsh villagers force U-turn on manor's 'English' rebrand
A powerful community campaign in Powys has triumphed, compelling a travel company to abandon its controversial decision to rebrand a historic Welsh manor with an English title after being accused of cultural erasure.
Trump Orders Pentagon Rename to 'Department of War'
In a controversial move, former President Trump signs executive order to rebrand the Pentagon as the 'Department of War', triggering bipartisan criticism and national security concerns.
Cracker Barrel's new logo sparks customer fury
Iconic US restaurant chain Cracker Barrel Old Country Store unveils a dramatic new logo, removing its famous barrel in a controversial modernisation bid that has left traditionalist customers feeling alienated and nostalgic.
MSNBC's Joy Reid blasts network rebrand for 'normalising' Trump
MSNBC host Joy Reid launches a blistering attack on her own network's controversial rebrand, accusing it of dangerously normalising Donald Trump's rhetoric and abandoning its journalistic principles for ratings.
Cracker Barrel Reveals New Logo in Major Rebrand
Iconic US restaurant chain Cracker Barrel Old Country Store unveils a dramatic new logo and brand identity, modernising its classic look for the first time in decades.
Cracker Barrel Heir Slams CEO's 'Disastrous' Woke Rebrand
Dan Evins, son of Cracker Barrel's founder, delivers a scathing critique of CEO Julie Masino's controversial rebranding efforts, warning it alienates the chain's core customer base and strays from its cherished heritage.
British Cycling's 'Ride Proud' slogan mocked as 'cringeworthy'
British Cycling's new 'Ride Proud' slogan has been met with widespread ridicule from elite athletes and the public, branding it 'cringeworthy' and 'out of touch' amidst a major rebrand.
Dr. Martens Announces Major Rebrand & Name Change
In a stunning move, the legendary British footwear brand Dr. Martens is reportedly changing its name to align with its original title, Doc Martens. Discover the reasons behind this historic shift.
Champions League's Radical Hipster Makeover Revealed
Exclusive: The Champions League undergoes a dramatic 'hipster' rebrand for the 2024-25 season, targeting a new generation with indie music, urban aesthetics, and a complete digital overhaul. Discover how Europe's elite competition is fighting for relevanc
Cracker Barrel axes new logo after backlash, shares surge
In a dramatic reversal, US restaurant chain Cracker Barrel abandons its controversial logo redesign mere hours after launch. The swift backtrack follows a ferocious investor and customer backlash, triggering a remarkable surge in the company's share price
Trump's 'Woke' Rebrand Claim Sends Cracker Barrel Stock Reeling
Former US President Donald Trump ignites a political firestorm after suggesting Cracker Barrel is rebranding to 'Cracker Barrel' to be 'woke'. The Southern US restaurant chain and its investors are left reeling from the market fallout and public outcry.
Cracker Barrel's 'Woke' Rebrand Sparks Fury and Sales Crash
Iconic US restaurant chain Cracker Barrel faces a fierce customer backlash and plummeting sales after a drastic 'woke' rebrand alienates its conservative core base. The brand's attempt to modernise its values has been met with accusations of betrayal and
Trump-Backed Plan to Rename Pentagon as 'Department of War'
Fox News personality Pete Hegseth reveals plans for a dramatic rebrand of the Pentagon to 'Department of War' under a potential Trump administration, signalling a major shift in US defence strategy and terminology.
Cracker Barrel's 'Woke' Rebrand Sparks Right-Wing Fury
US restaurant chain Cracker Barrel faces a fierce conservative backlash and calls for a boycott after announcing plans to modernise its menu and branding, accused of abandoning its traditional roots.
Cracker Barrel fury over logo redesign
Cracker Barrel Old Country Store, the beloved American restaurant chain, is facing a massive backlash from loyal patrons after unveiling a controversial redesign of its iconic logo, a move fans are calling a betrayal of its heritage.
Cracker Barrel CEO's 'Delusional' Woke Rebrand Sparks Fury
Exclusive internal memo reveals Cracker Barrel CEO's controversial 'Reimaging' plan, sparking investor fury and customer backlash over abandoning traditional values.
MSNBC Abandons 'MSNBCW' Rebrand After Mockery
MSNBC has been forced into a swift U-turn, scrapping its new 'MSNBCW' brand identity just 48 hours after its launch following a storm of ridicule and accusations of performative activism from viewers and critics alike.
UDAVE TV Announces Major Channel Rebrand and Schedule Shake-Up
Exclusive: UDAVE TV announces a dramatic rebrand and schedule overhaul, promising a revolutionary new entertainment experience for British audiences. Full details on the new shows and channel identity inside.
MSNBC's new logo mocked mercilessly online
MSNBC's recent logo revamp has triggered a wave of ridicule online, with critics and viewers comparing it to everything from a '90s screensaver to a failed PowerPoint slide.
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