Sky Sports' Female TikTok Channel Ditched in 3 Days
Sky Sports' Halo TikTok channel aimed at women was pulled after just three days. Discover why this marketing misstep highlights a fundamental flaw in how sports engage female audiences.
Category : Search result: endurance sports tragedy
Irish labourer buried alive for 61 days in 1968
In 1968, Irish labourer Mick Meaney spent 61 days buried alive in a coffin attempting to break a world record. Discover the forgotten story of endurance and betrayal. Watch the documentary on TG4.
Ultrarunner Jennings breaks 100-mile world record
Donegal's Caitriona Jennings breaks women's 100-mile world record in 12:37:04, revealing how ultrarunning brings 'huge sense of achievement' and encouraging more women to try extreme distances.
Sky Sports axes Halo brand after backlash
Sky Sports has scrapped its female-targeted Halo brand just days after launch following a furious backlash accusing it of being patronising. Read the full story.
Musician plays trumpet for 25 hours non-stop
A determined musician achieved a remarkable endurance feat by playing the trumpet continuously for 25 hours. Discover how he pushed through physical and mental barriers in this incredible story of musical perseverance.
Sky Sports criticised for 'patronising' female fans
Sky Sports faces criticism for its new female-targeted TikTok channel 'Halo', branded the 'lil sis' of main content and accused of patronising women with pink branding. Discover the full story.
Missouri's $3.88bn Sports Betting Projection
Missouri's legal sports betting market, launching 1st December, is projected to generate a massive $3.88bn handle in its first year. Discover the key figures and driving forces behind this economic surge.
Buddy Franklin: Marathon Tougher Than AFL Career
Sydney Swans superstar Lance 'Buddy' Franklin opens up about his latest sporting challenge, declaring it the toughest endeavour of his entire career - and it's not on the football field.
Jenson Button announces retirement from professional racing
Former F1 World Champion Jenson Button confirms his retirement from professional motorsport following the 2024 World Endurance Championship season finale in Bahrain, ending his illustrious 25-year career.
Football manager dies during match in tragic scenes
Tragedy strikes the beautiful game as a respected football manager suffers a fatal medical emergency mid-match, leaving players, officials and fans in utter devastation.
Button's WEC title dream ends in Bahrain heartbreak
Former F1 champion Jenson Button and his JOTA team suffer heartbreak as mechanical failure denies them World Endurance Championship glory in season finale.
Motocross star dies in paddleboarding tragedy
The rural community of Market Drayton mourns the devastating loss of 21-year-old motocross prodigy Harry James Leadbetter, who tragically drowned during a paddleboarding outing with friends on the River Severn.
Sara Cox's Marathon feat with Dwayne Johnson's support
BBC Radio 2 presenter Sara Cox completes London Marathon while Hollywood star Dwayne Johnson champions children's participation in endurance events for character development.
74-Year-Old's 51-Year NYC Marathon Streak Continues
At 74 years young, Dave Obelkevich has achieved what most runners can only dream of - completing all 51 New York City Marathons. Discover the incredible story behind the longest consecutive running streak in the event's history.
Teen sports star, 14, dies after collapsing at school
The heartbroken community of Ballynahinch mourns the sudden death of 14-year-old Noah MacFarlane, a talented young sportsman who collapsed at school and passed away despite medical efforts.
Win Prizes in This Week's Ultimate Sports Quiz
From Premier League drama to boxing's biggest punches, dive into our weekly sports quiz covering football, cricket, rugby, boxing, darts, baseball and swimming for your chance to win exciting prizes.
Jenson Button announces racing comeback for Le Mans bid
2009 F1 World Champion Jenson Button confirms dramatic comeback to professional racing with full-time WEC drive and ambitious Le Mans 24 Hours campaign for 2025 season.
Trans runner Evie Toone files landmark NCAA lawsuit
University of Washington runner Evie Toone launches groundbreaking legal action against NCAA, challenging transgender athlete policies in collegiate sports amid growing national debate.
Virgin Media blackout: Sky & TNT Sports channels go dark
Millions of Virgin Media customers face sports blackout as Sky and TNT Sports channels disappear in major carriage fee dispute. Find out when your favourite sports might return.
Barstool Sports' Cody Beef Dies - Community Mourns
The sudden and tragic passing of Barstool Sports personality Cody Beef has sent shockwaves through the sports media community, leaving colleagues and fans mourning the loss of a beloved content creator.
French cyclist details Russian prison ordeal
Professional cyclist Sofiane Sehili reveals shocking details of his 10-day imprisonment in Russia after border dispute during global tour. Read his incredible survival story.
Cyclist turns prison ordeal into record-breaking triumph
Endurance cyclist Sofiane Sehili transforms Russian imprisonment into motivation, shattering records in Britain's most demanding cycling events with remarkable resilience.
Firefighter finds son dead at crash scene he responded to
In a devastating twist of fate, experienced firefighter Rob Gawthorpe responded to an early morning collision only to find his 25-year-old son, Tom, fatally injured in the wreckage. This harrowing story reveals the personal nightmare behind the emergency
Girl, 9, dies on birthday after car illness
A family celebration turns to tragedy as a nine-year-old girl passes away after becoming unwell during a car trip, with emergency services rushing to the scene in a desperate attempt to save her.
Dad dies of broken heart after daughter's Turkey death
A devoted father from Greater Manchester died from a broken heart just months after his daughter tragically passed away during a family holiday in Turkey, leaving a community in mourning.
NFL warns players after NBA's Mafia betting scandal
The NFL has issued an urgent warning to its athletes about gambling dangers after explosive revelations of Mafia involvement in the NBA's betting controversy. Learn how American sports leagues are battling organised crime infiltration.
Woman fights for life after girl dies in Cotswolds tragedy
A quiet Cotswolds village has been rocked by tragedy as a 49-year-old woman fights for her life in hospital while police investigate the death of a young girl at a local property.
HYROX Training Secrets For Record Times
Discover the ultimate training blueprint to dominate your next HYROX competition. From strategic workout splits to recovery protocols, learn how elite athletes achieve record-breaking times in the fitness race phenomenon.
Managing director found dead after vanishing for seven days
Shocking new details emerge about the death of a managing director whose body lay undiscovered for seven days after he disappeared while travelling to a business meeting in London.
Australian man dies during dream US holiday
A 24-year-old Australian's adventure of a lifetime in the United States ended in tragedy when he passed away unexpectedly just four days into his holiday, leaving family and friends devastated.
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