Sky Sports' Female TikTok Channel Ditched in 3 Days
Sky Sports' Halo TikTok channel aimed at women was pulled after just three days. Discover why this marketing misstep highlights a fundamental flaw in how sports engage female audiences.
Category : Search result: celebrity sports
Sky Sports axes Halo brand after backlash
Sky Sports has scrapped its female-targeted Halo brand just days after launch following a furious backlash accusing it of being patronising. Read the full story.
Sky Sports criticised for 'patronising' female fans
Sky Sports faces criticism for its new female-targeted TikTok channel 'Halo', branded the 'lil sis' of main content and accused of patronising women with pink branding. Discover the full story.
Missouri's $3.88bn Sports Betting Projection
Missouri's legal sports betting market, launching 1st December, is projected to generate a massive $3.88bn handle in its first year. Discover the key figures and driving forces behind this economic surge.
Win Prizes in This Week's Ultimate Sports Quiz
From Premier League drama to boxing's biggest punches, dive into our weekly sports quiz covering football, cricket, rugby, boxing, darts, baseball and swimming for your chance to win exciting prizes.
Trans runner Evie Toone files landmark NCAA lawsuit
University of Washington runner Evie Toone launches groundbreaking legal action against NCAA, challenging transgender athlete policies in collegiate sports amid growing national debate.
Virgin Media blackout: Sky & TNT Sports channels go dark
Millions of Virgin Media customers face sports blackout as Sky and TNT Sports channels disappear in major carriage fee dispute. Find out when your favourite sports might return.
Barstool Sports' Cody Beef Dies - Community Mourns
The sudden and tragic passing of Barstool Sports personality Cody Beef has sent shockwaves through the sports media community, leaving colleagues and fans mourning the loss of a beloved content creator.
NFL warns players after NBA's Mafia betting scandal
The NFL has issued an urgent warning to its athletes about gambling dangers after explosive revelations of Mafia involvement in the NBA's betting controversy. Learn how American sports leagues are battling organised crime infiltration.
NBA Betting Scandals: Basketball's Gambling Crisis Exposed
Exclusive investigation reveals how NBA legends and modern stars became entangled in gambling controversies that threatened the integrity of professional basketball.
Olympian's granddaughter loses qualification to transgender student
The granddaughter of a celebrated British Olympian has failed to qualify for a sporting event after finishing behind a transgender student, sparking a family appeal and reigniting the debate about fairness in women's sports.
WNBA players score major pay rise in landmark deal
Women's basketball stars secure groundbreaking salary increases and enhanced benefits in transformative WNBA agreement, marking historic progress for professional women athletes.
ESPN's Sam Ponder sparks trans athlete controversy
ESPN presenter Sam Ponder ignites controversy by sharing a viral video about transgender athletes in female sports, questioning fairness and sparking intense social media debate about biological advantages.
Jason Manford champions padel for Olympic recognition
Jason Manford joins the campaign to make padel an Olympic sport as the racket game sweeps across Britain with celebrity backing and growing popularity.
Pushy Parents: Youth Sports' Biggest Problem
Leading sports psychologists warn that overbearing parental behaviour is becoming the primary obstacle to children's athletic development and enjoyment in UK sports.
Muhammad Ali's sumo wrestling challenge in Tokyo
Discover the incredible true story of how Muhammad Ali stepped into the sumo ring against Japan's wrestling titans during his 1970s Tokyo visit - a remarkable crossover of combat sports history.
NCAA Allows Athlete Gambling Sponsorships in Rule U-Turn
The NCAA has overturned its controversial ban on sports betting partnerships, allowing college athletes to sign sponsorship deals with gambling companies in a landmark decision that's dividing the sports world.
Andy Murray's golf talent stuns PGA Tour pro MacIntyre
Tennis legend Andy Murray showcases impressive golf skills in exclusive match against Scottish PGA Tour professional Bob MacIntyre, revealing his post-retirement sporting ambitions.
Jimmy Fallon's baseball betrayal: Red Sox to Yankees
Television host Jimmy Fallon faces backlash from baseball fans after abandoning his lifelong allegiance to the Boston Red Sox in favour of their arch-rivals, the New York Yankees, in a stunning sports betrayal.
Andy Murray's Pro Golf Debut: Score Will Amaze You
Tennis legend Andy Murray makes impressive transition to professional golf, carding a remarkable score in his debut at the Celebrity Series of America's Golf Channel.
Billy Vigar: Teen footballer's tragic wall accident death
The heartbreaking story of 14-year-old Billy Vigar, who tragically died after being struck by a football against a brick wall during a school match, sparking vital safety conversations in grassroots football.
Brady and Portnoy's $75m Saudi Flag Football Partnership
NFL legend Tom Brady teams up with Barstool Sports founder Dave Portnoy in a groundbreaking $75 million flag football venture with Saudi Arabia's sports authority, signalling major Middle Eastern investment in American sports.
UK Schoolboy's Brutal Football Blocks Go Viral
A high school American football player in the UK is taking the internet by storm with a jaw-dropping highlight reel of him physically dominating opponents, sparking viral fame and serious hype.
UK's Best Sports Science Unis 2025: League Table Revealed
Exclusive 2025 league table ranks UK universities for Sports Science. Discover which institutions lead in research, facilities, and graduate prospects in this comprehensive guide.
Portnoy Accuses ESPN's Ryan Clark of 'Race-Baiting'
Barstool Sports founder Dave Portnoy launches a furious tirade against ESPN analyst Ryan Clark, accusing him of 'race-baiting' in a heated debate over NFL diversity. The war of words erupts on social media, exposing deep divisions in sports commentary.
Venus, LeBron, Ronaldo: Redefining Athletic Age
Elite athletes like Venus Williams, LeBron James, and Cristiano Ronaldo are shattering age barriers. Discover the science and secrets behind the revolution extending top-level careers deep into the 40s.
College Football Mascot's Head Falls Off in Sideline Blunder
A college football game in the UK was plunged into chaos and comedy when a team mascot's head dramatically detached and fell to the ground during a sideline performance, creating a viral moment of epic sporting blunders.
New PE Kits Boost Teenage Girls' Confidence in Sports
A groundbreaking study reveals how redesigned, comfortable PE kits are dramatically increasing sports participation and body confidence among teenage girls across UK schools.
JD Sports UK Sales Slump 4.2% as Confidence Wobbles
JD Sports reports a sharp 4.2% drop in UK sales, blaming fragile consumer confidence and a 'challenging' market. The retail giant's warning signals trouble for the wider high street.
NHL Faces Backlash Over Surge in Gambling Advertisements
The National Hockey League is under fire for a surge in sports betting advertisements during games, sparking a fierce debate about the risks to the sport's integrity and the impact on vulnerable viewers.
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