The Duchess of Sussex has set tongues wagging after being photographed in a cosy meeting with the new editor of American Vogue, fuelling speculation about a major rebranding of the Sussex brand.
Apple quietly drops the '+' from its streaming service name in a significant rebranding move that signals evolution in the competitive UK streaming market.
Apple quietly changes the name of its TV app to 'Apple TV' in a strategic move that could signal bigger entertainment ambitions ahead of major content launches.
Hollywood legend Diane Keaton shares adorable photos with her rescue dog while opening up about her unique fashion philosophy and life away from the spotlight in exclusive Mirror interview.
BBC Scotland's flagship radio programme is undergoing its biggest transformation in years, with potential presenter replacements and a complete rebrand that could reshape Scottish broadcasting.
The Duchess of Sussex launches her surprise lifestyle brand with Netflix cooking show and jam gifts to influencers, marking her boldest business move since Megxit.
Taylor Swift and Blake Lively turn heads with their stunning jewellery and showgirl-inspired ensembles during a glamorous night out, showcasing their impeccable style and close friendship.
Iconic American restaurant chain Cracker Barrel makes stunning reversal, firing consulting firm just months into major rebranding initiative amid strategic disagreements.
American restaurant chain Cracker Barrel terminates partnership with marketing agency Prophet following public backlash against proposed 'woke' rebrand that alienated traditional customer base.
Kylie Jenner turns heads in Los Angeles wearing a revealing black mini dress while stepping out for dinner with friends. The makeup mogul showcases her fashion-forward style in the eye-catching ensemble.
Britain's popular weight loss programme Slimming World announces the end of its famous 'Syns' system after 25 years, introducing 'Free Food' and 'Healthy Extras' in a modernised approach to wellness.
Channel 4 announces a major rebrand for its digital portfolio, renaming '4seven' to 'Channel 4 Lifestyle' and moving hit shows like 'A Place in the Sun' and 'Married at First Sight UK' to new dedicated channels for easier viewing.
Kirklands executes a stunning strategic pivot, abandoning its own brand identity to resurrect the iconic Bed Bath & Beyond name for its UK expansion, signalling a major shift in homeware retail.
How the Cleveland MLB franchise successfully navigated a high-profile name change, leaving behind a controversial past to embrace a new identity that honours the city's heritage.
In a stunning reversal, Victoria's Secret abandons its inclusivity-focused rebrand to resurrect its iconic 'sexy' image, bringing back supermodels and ditching the 'woke' strategy that failed to connect with shoppers.
Exclusive: Art dealer Caspar Jopling, married to pop star Ellie Goulding, was photographed sharing a passionate kiss with society beauty Cosima Vesey outside London's famed Chiltern Firehouse, sparking rumours about the state of his high-profile marriage.
US billionaire and former Trump adviser John Catsimatidis is orchestrating a dramatic 'MAGA-style' overhaul of the struggling TalkTV, rebranding it as Talk News. This strategic pivot aims to capture a new audience with a fresh, opinion-driven format, sign
Gwyneth Paltrow's controversial wellness brand Goop has partnered with high-street favourite COS for a surprise New York Fashion Week reveal, signalling a major strategic rebrand towards accessible, minimalist fashion.
Westminster Cathedral, the iconic Roman Catholic mother church, officially reverts to its original name, Westminster Cathedral, ending decades of confusion with its Anglican counterpart. The move reinforces its unique identity and heritage.
Discover how a humble garden centre in the Cotswolds became the UK's most surprising and sought-after celebrity haunt, attracting A-listers from Kate Moss to the Beckhams.
UK parents are left confused and concerned as the classic children's game 'What's the Time, Mr Wolf?' undergoes a bizarre rebrand to 'Ms Switch', with many blaming 'woke' culture for the puzzling change.
A powerful community campaign in Powys has triumphed, compelling a travel company to abandon its controversial decision to rebrand a historic Welsh manor with an English title after being accused of cultural erasure.
In a controversial move, former President Trump signs executive order to rebrand the Pentagon as the 'Department of War', triggering bipartisan criticism and national security concerns.
Iconic US restaurant chain Cracker Barrel Old Country Store unveils a dramatic new logo, removing its famous barrel in a controversial modernisation bid that has left traditionalist customers feeling alienated and nostalgic.
After a whirlwind European tour, Ellen DeGeneres and Portia de Rossi have quietly put their stunning, rain-soaked English country farmhouse up for sale. Discover the charming property that offered the celebrity couple a tranquil retreat from the spotlight
From designer backpacks to chic uniforms, get an exclusive peek at how the children of A-list stars like Rochelle Humes, Peter Andre, and Frankie Bridge made their stylish return to the classroom this autumn term.
InStyle actress Emily Atack and her neurosurgeon beau Dr Alistair Garner are celebrating their engagement after a sun-drenched Spanish proposal. Exclusive details on their romantic getaway.
MSNBC host Joy Reid launches a blistering attack on her own network's controversial rebrand, accusing it of dangerously normalising Donald Trump's rhetoric and abandoning its journalistic principles for ratings.
Iconic US restaurant chain Cracker Barrel Old Country Store unveils a dramatic new logo and brand identity, modernising its classic look for the first time in decades.
Dan Evins, son of Cracker Barrel's founder, delivers a scathing critique of CEO Julie Masino's controversial rebranding efforts, warning it alienates the chain's core customer base and strays from its cherished heritage.