Domino's major rebrand rolls out new look and menu
Domino's unveils its first major rebrand in over a decade, featuring new black-and-gold boxes and a mozzarella stuffed-crust pizza, driving a 6.2% sales increase. Discover the strategy.
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Domino's £500m Revamp as Brits Cut Takeaway Spending
Domino's unveils bold black-and-gold packaging and new menu items to counter declining restaurant visits. Discover how the pizza giant plans to stay ahead.
MSNBC rebrands to MS NOW after nearly 30 years
After nearly three decades, the liberal-leaning network MSNBC officially becomes MS NOW. Discover the reasons behind the rebrand and what it means for viewers.
MSNBC becomes MS NOW in major media rebrand
MSNBC officially becomes MS NOW this weekend, maintaining its liberal perspective while embracing startup freedom. Discover how the network is evolving its strategy and what it means for viewers.
Williams F1 Unveils Dramatic New Rebrand and Logo
Historic British racing team Williams Racing reveals complete transformation with new name, striking logo, and fresh visual identity ahead of 2024 season.
Cracker Barrel drops 'Old Country Store' in major rebrand
Iconic American restaurant chain Cracker Barrel undergoes dramatic transformation, dropping 'Old Country Store' from branding amid sales decline and changing consumer habits.
Cracker Barrel ditches iconic logo in major rebrand
Beloved American roadside chain Cracker Barrel unveils dramatic logo transformation, removing signature highway sign design after 54 years in bold modernisation move.
Sarah Ferguson drops Duchess title in business rebrand
The former wife of Prince Andrew makes significant changes to her corporate identity, removing royal title from Companies House filings in strategic rebranding move.
I'm A Celebrity Gets Dramatic Jungle Rebrand on ITV
ITV reveals dramatic jungle-inspired makeover for I'm A Celebrity... Get Me Out Of Here! with vibrant new logo and branding ahead of highly anticipated new season.
Victoria's Secret Fashion Show Returns With Star-Studded Cast
The iconic Victoria's Secret Fashion Show makes a dramatic comeback after four years with celebrity models and a new inclusive direction. Discover the A-list cast and revolutionary changes.
Victoria's Secret Fashion Show Returns 2025
The iconic Victoria's Secret Fashion Show is confirmed to make its spectacular comeback in 2025, featuring a complete brand transformation with new Angels and an evolved vision of beauty.
Victoria's Secret 2025: Bella Hadid Leads Woke Rebrand
Victoria's Secret announces major comeback with 'nepo babies' and progressive rebranding strategy for 2025 show, featuring supermodels and addressing past controversies.
Aldi unveils new logo in major brand refresh
Aldi reveals dramatic logo transformation across UK stores and delivery vans in biggest brand refresh since 1990s - here's what shoppers can expect
Apple TV+ rebrands as Apple TV in streaming shake-up
Apple quietly drops the '+' from Apple TV+ in surprise rebranding move. Discover what this means for subscribers and the streaming landscape.
Meghan Markle's Vogue Meeting Fuels Sussex Relaunch Rumours
The Duchess of Sussex has set tongues wagging after being photographed in a cosy meeting with the new editor of American Vogue, fuelling speculation about a major rebranding of the Sussex brand.
Apple TV+ rebrands to Apple TV in strategic name change
Apple quietly drops the '+' from its streaming service name in a significant rebranding move that signals evolution in the competitive UK streaming market.
Apple TV App Gets Major Rebrand in Strategic Move
Apple quietly changes the name of its TV app to 'Apple TV' in a strategic move that could signal bigger entertainment ambitions ahead of major content launches.
BBC Scotland radio shake-up: Presenters face replacement in rebrand
BBC Scotland's flagship radio programme is undergoing its biggest transformation in years, with potential presenter replacements and a complete rebrand that could reshape Scottish broadcasting.
Meghan Markle launches surprise lifestyle brand American Riviera Orchard
The Duchess of Sussex launches her surprise lifestyle brand with Netflix cooking show and jam gifts to influencers, marking her boldest business move since Megxit.
Cracker Barrel fires consulting firm in rebrand reversal
Iconic American restaurant chain Cracker Barrel makes stunning reversal, firing consulting firm just months into major rebranding initiative amid strategic disagreements.
Cracker Barrel fires marketing firm over woke rebrand
American restaurant chain Cracker Barrel terminates partnership with marketing agency Prophet following public backlash against proposed 'woke' rebrand that alienated traditional customer base.
Slimming World ditches Syns in major rebrand
Britain's popular weight loss programme Slimming World announces the end of its famous 'Syns' system after 25 years, introducing 'Free Food' and 'Healthy Extras' in a modernised approach to wellness.
Channel 4 rebrands channels, moves hit shows like MAFS UK
Channel 4 announces a major rebrand for its digital portfolio, renaming '4seven' to 'Channel 4 Lifestyle' and moving hit shows like 'A Place in the Sun' and 'Married at First Sight UK' to new dedicated channels for easier viewing.
Kirklands Rebrands as Bed Bath & Beyond in UK
Kirklands executes a stunning strategic pivot, abandoning its own brand identity to resurrect the iconic Bed Bath & Beyond name for its UK expansion, signalling a major shift in homeware retail.
Cleveland Guardians: A Successful Rebrand After Controversy
How the Cleveland MLB franchise successfully navigated a high-profile name change, leaving behind a controversial past to embrace a new identity that honours the city's heritage.
Victoria's Secret Ditches 'Woke' Rebrand for Sexy Image
In a stunning reversal, Victoria's Secret abandons its inclusivity-focused rebrand to resurrect its iconic 'sexy' image, bringing back supermodels and ditching the 'woke' strategy that failed to connect with shoppers.
US billionaire launches MAGA-style makeover of UK's TalkTV
US billionaire and former Trump adviser John Catsimatidis is orchestrating a dramatic 'MAGA-style' overhaul of the struggling TalkTV, rebranding it as Talk News. This strategic pivot aims to capture a new audience with a fresh, opinion-driven format, sign
Gwyneth Paltrow Rebrands Goop With COS At NYFW
Gwyneth Paltrow's controversial wellness brand Goop has partnered with high-street favourite COS for a surprise New York Fashion Week reveal, signalling a major strategic rebrand towards accessible, minimalist fashion.
Westminster Cathedral Drops 'Roman' in Historic Rebrand
Westminster Cathedral, the iconic Roman Catholic mother church, officially reverts to its original name, Westminster Cathedral, ending decades of confusion with its Anglican counterpart. The move reinforces its unique identity and heritage.
Parents Baffled as Mr Wolf Game Renamed 'Ms Switch'
UK parents are left confused and concerned as the classic children's game 'What's the Time, Mr Wolf?' undergoes a bizarre rebrand to 'Ms Switch', with many blaming 'woke' culture for the puzzling change.
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