Discover how e.l.f. Beauty's groundbreaking TikTok Shop strategy is driving record sales, captivating Gen Z, and reshaping the digital beauty landscape in the UK. Exclusive insights into the viral products and marketing genius behind the phenomenon.
The truth behind the hilarious 'feud' between Hollywood A-listers Ryan Reynolds and Robert Downey Jr has been uncovered. Discover how a viral social media clash was actually a masterclass in marketing and celebrity friendship.
Actress Sydney Sweeney and singer Halsey have publicly condemned American Eagle, accusing the fashion retailer of using their images in an 'exploitative' marketing campaign without their consent, sparking a major debate on brand ethics.
New data uncovers the top-earning careers in Britain, with chief executives and marketing directors leading the pack. Discover which roles offer the highest salaries and the qualifications you need to land them.
US restaurant chain Cracker Barrel becomes the latest brand to face a consumer revolt after partnering with transgender influencer Dylan Mulvaney, mirroring the controversy that rocked Bud Light. Analysts warn of the growing risks for brands entering the
Exclusive behind-the-scenes details reveal how director Zach Cregger's own aunt inspired a monstrous character in the hotly anticipated horror sequel 'Weapons'. Discover the creepy story that almost made it to the screen.
A new breed of impossibly beautiful, entirely fictional digital personas is amassing millions of followers and lucrative brand deals, raising profound questions about reality, authenticity, and the future of human influence online.
Struggling studio Disney launches desperate charm offensive to win over sceptical Gen Z males following box office disasters like the upcoming Snow White remake, internal leaks reveal.
Spider-Man star Kirsten Dunst reveals the iconic line from the 2002 film that fans constantly misquote, sharing the hilarious truth behind the famous rain-soaked kiss.
A deep dive into A24's 'Eddington', where Joaquin Phoenix leads a stellar cast in a tense, genre-bending modern western that subverts expectations and leaves a lasting, haunting impression.
Euphoria star Sydney Sweeney sparks bewilderment and amusement by launching a limited-edition 'bathwater' scented soap bar with American Eagle, a marketing stunt that has left fans and critics divided.
Euphoria star Sydney Sweeney has sparked disbelief and debate by partnering with a soap brand to literally sell jars of her used bathwater. The controversial promotion for 'Sydney Sweeney Soaps' has divided fans and critics alike.
Meal-kit giant HelloFresh is set to pay $1.35 million to settle a lawsuit alleging it misled customers with deceptive marketing and unfair business practices. The settlement impacts thousands of Californian subscribers.
Meal kit giant HelloFresh has agreed to a $14 million settlement in the US over allegations it misled customers with 'spam' texts and deceptive discount offers, a ruling that could have major implications for UK subscription services.
A chilling new horror film, 'Good Boy', flips the script on man’s best friend, turning a lovable dog into a bloodthirsty killer. Watch the terrifying trailer now.
Swiss watchmaker Swatch has sparked controversy in China with an advertising campaign accused of perpetuating racial stereotypes.
The US military is leveraging Gen Z social media influencers to attract younger recruits, marking a shift in traditional recruitment strategies.
Discover how Hollywood studios are transforming movie promotion with cutting-edge campaigns, immersive experiences, and digital innovation to captivate global audiences.
Hollywood legend Sylvester Stallone has revealed plans for a Rambo prequel, promising to explore the iconic character’s untold origins. Get the latest updates on casting, storyline, and release expectations.
Emmy-winning actress Julia Garner swaps crime drama for high-octane action in upcoming thriller 'Weapons', directed by Zach Cregger. Get the inside scoop on her mysterious role and why this film is set to be 2025's must-see cinematic event.
Minnesota Lynx coach Cheryl Reeve criticises Chicago Sky's marketing ploy involving sex toys, calling it 'unprofessional' and 'disrespectful' to the WNBA.
Dive into our in-depth review of 'Weapons', the latest thriller starring Julia Garner and Josh Brolin. Discover why this film is a must-watch for fans of intense, character-driven drama.
Waterstones faces backlash over its 'Hell on Earth' themed BookFest, with critics calling the campaign insensitive amid global crises. The bookseller defends the event as a celebration of dystopian literature.
Global advertising giant WPP reports strong profits despite challenges from US tariffs and reduced ad spending. Read how the company is navigating economic headwinds.
Hollywood star Sydney Sweeney's latest publicity stunt involving jeans soaked in her bathwater has divided fans and critics, raising questions about celebrity culture and marketing gimmicks.
Italian authorities have fined fast-fashion giant Shein €1m for falsely marketing products as 'sustainable'. The move highlights growing scrutiny over greenwashing in the retail sector.
Nicolas Cage delivers a heartwarming performance in 'Pig,' a surprising feelgood film that's winning over audiences and critics alike. Discover why this movie is a must-watch.
Hollywood star Sydney Sweeney faces backlash over controversial Dunkin' genetics-themed ad campaign, raising ethical questions about marketing and science.
Jet2's holiday advert has unexpectedly become an internet meme, sparking debates over whether it's a PR triumph or a branding blunder.
Film studios are leveraging TikTok to generate buzz for upcoming blockbusters like Superman and Star Wars, transforming traditional press junkets into viral moments.