Cummins Under Fire for Cricket Australia's Origin Sponsorship
Australian cricket captain Pat Cummins faces scrutiny over his climate activism stance following Cricket Australia's new multi-million dollar sponsorship with energy giant Origin Energy.
Category : Search result: Nike sponsorship
Ponga's bizarre mayo bow tie deal stuns teammates
Newcastle Knights star Kalyn Ponga sparks frenzy with bizarre Hellmann's sponsorship featuring a bow tie that dispenses mayonnaise. Read the full story of this unique sports marketing deal.
England's bizarre methods in search of World Cup success
Explore England's unconventional approaches to tournament preparation - from Nike's mind-enhancing shoes to scented hotels and electronic pills. Will these methods finally deliver glory?
England trial neuroscience shoes for World Cup focus
Discover how England's squad is using Nike's neuroscience footwear to enhance mental focus ahead of their World Cup campaign. Read more about this cutting-edge approach.
England use Nike 'mind-altering' slippers for World Cup
England's World Cup squad are wearing Nike's new 'Mind001' shoes, claimed to boost mental sharpness. Coach Tuchel remains sceptical. Discover the high-tech edge.
Man Utd seek new £20m sleeve sponsor as DXC deal ends
Manchester United are in fresh talks to secure a new sleeve sponsor, with the £20m per season DXC Technology deal set to expire in 2026. Discover the club's commercial strategy.
Irish sporting legend's legacy shattered by betrayal
Exclusive investigation uncovers how a beloved Irish sports icon systematically manipulated their public image while engaging in questionable financial practices that betrayed fans and sponsors alike.
Earps blasts Hampton over goalkeeper exclusion
England goalkeeper Mary Earps has criticised a controversial promotion by Hampton by Hilton that excluded goalkeepers, calling it 'hugely disappointing' and highlighting ongoing issues in women's football recognition.
Mary Earps on overwhelming support after Nike kit decision
England's number one Mary Earps reveals the incredible public response following Nike's decision not to sell her goalkeeper shirt, with fans demanding change.
Nike Pegasus Trail 5 GTX: Ultimate UK All-Weather Hybrid
Discover how Nike's revolutionary Pegasus Trail 5 GTX hybrid trainers master both rugged trails and urban streets while keeping feet perfectly dry in typical UK conditions.
Sydney's Corporate Halloween: Sponsored Trick-or-Treat Debate
A Sydney suburb's Halloween transformation into a major sponsored event raises questions about the commercialisation of community traditions as corporations move in on the trick-or-treat scene.
DeSantis blocks H-1B visa sponsorship at Florida universities
Florida Governor Ron DeSantis mandates state universities to cease H-1B visa sponsorship for international students, sparking concerns about academic freedom and economic impact on Florida's tech sector.
Nike's Robotic World Shoe: Future Footwear Revealed
Nike unveils groundbreaking robotic footwear concept that could transform how we walk, run and interact with our environment. The 'World Shoe' promises automated lacing and adaptive cushioning.
BA ends Louis Theroux podcast sponsorship after interview
British Airways has abruptly ended its sponsorship of Louis Theroux's podcast after an interview with punk duo Bob Vylan sparked controversy. The airline confirmed immediate withdrawal from the 'Louis Theroux Interviews' series.
British Airways ends Theroux podcast sponsorship over IDF remarks
Exclusive: British Airways withdraws sponsorship from Louis Theroux's Grounded podcast following incendiary comments about Israeli Defence Forces by punk musician Bobby Vylan, sparking corporate responsibility debate.
Nike's Radical Reset: Inside the Swoosh Revival Plan
Exclusive insight into Nike's ambitious turnaround plan as the sportswear giant battles falling sales, management shake-ups, and fierce competition in 2025.
Biles Tops 2025 Marketable Athletes, Maher Surprises
Olympic gymnastics legend Simone Biles has been crowned the world's most marketable athlete for 2025, with USA Rugby's Ilona Maher making a stunning breakthrough in the prestigious rankings.
Hamilton opposes gambling ads in football
F1 champion Lewis Hamilton joins growing criticism of gambling sponsorship in football, calling for Premier League clubs like Chelsea FC to reject betting advertisements.
Ukraine refugees face homelessness in UK crisis
Exclusive investigation reveals nearly 5,000 Ukrainian refugees in Britain could become homeless within weeks as sponsorship arrangements collapse and government support falters.
Chelsea sponsorship chief lands surprise new football role
In a stunning career move, Chelsea's key sponsorship executive has secured a surprising new position that's sending ripples through the Premier League.
Liverpool's third kit launch divides fans
Liverpool FC's bold new third kit has been unveiled as part of a revolutionary monthly merchandise strategy, creating both excitement and controversy among the Anfield faithful.
Jaguar Land Rover sponsors BBC business documentary series
Britain's automotive giant Jaguar Land Rover secures major BBC sponsorship deal, bringing manufacturing excellence to prime-time television while celebrating UK engineering.
Nike Faces Price Hikes as Trump Tariffs Loom
Sportswear giant Nike could see significant price increases for British consumers if Donald Trump implements proposed tariff policies, potentially adding hundreds of pounds to popular footwear.
Nike closes Sydney stores in major retail shake-up
Global sportswear titan Nike confirms permanent closure of multiple Sydney retail locations in strategic shift toward digital marketplace, leaving shopping districts reeling.
Kim Kardashian's pirate chic look for SKIMS Nike shoot
Kim Kardashian showcases her latest SKIMS collection with a nautical twist, donning a pirate-inspired outfit that highlights her toned midriff in a striking campaign for the brand's Nike collaboration.
JD Sports profit warning as North American sales slow
Sportswear giant JD Sports issues profit warning as challenging trading conditions in North America and milder weather impact key brands.
Nathalie Kelley slams Kim Kardashian's Skims Nike collab
Actress and environmental activist Nathalie Kelley has launched a blistering critique of Kim Kardashian's new Skims and Nike collaboration, branding it unsustainable 'fossil fuel fashion' and igniting a debate on celebrity responsibility.
Ryder Cup 2025: USA's Uphill Battle Against Funded Europe
As the 2025 Ryder Cup approaches, Team USA faces immense pressure to win on European soil, a feat not achieved in over three decades. The financial gulf between the teams, with Europe's lucrative sponsorship deals, adds a compelling economic subplot to th
Guinness axes sponsorship of Cheltenham's Gold Cup
Diageo ends 30-year partnership with Cheltenham's signature race, leaving organisers scrambling for new sponsor as famous 'Guinness Village' faces uncertain future.
Sha'Carri Richardson's New Kim K Deal After Arrest
Olympic sprint sensation Sha'Carri Richardson has been signed for a lucrative new partnership with Kim Kardashian's SKIMS, just weeks after her arrest on domestic violence allegations. The move signals strong brand confidence in the athlete.
Page 2 of 4