The Duchess of Sussex has set tongues wagging after being photographed in a cosy meeting with the new editor of American Vogue, fuelling speculation about a major rebranding of the Sussex brand.
Apple quietly drops the '+' from its streaming service name in a significant rebranding move that signals evolution in the competitive UK streaming market.
Apple quietly changes the name of its TV app to 'Apple TV' in a strategic move that could signal bigger entertainment ambitions ahead of major content launches.
BBC Scotland's flagship radio programme is undergoing its biggest transformation in years, with potential presenter replacements and a complete rebrand that could reshape Scottish broadcasting.
The Duchess of Sussex launches her surprise lifestyle brand with Netflix cooking show and jam gifts to influencers, marking her boldest business move since Megxit.
Iconic American restaurant chain Cracker Barrel makes stunning reversal, firing consulting firm just months into major rebranding initiative amid strategic disagreements.
Discover the fascinating journeys of the beloved Keeping Up Appearances cast members decades after the classic BBC comedy ended, including Hollywood success stories and heartbreaking losses.
American restaurant chain Cracker Barrel terminates partnership with marketing agency Prophet following public backlash against proposed 'woke' rebrand that alienated traditional customer base.
Britain's popular weight loss programme Slimming World announces the end of its famous 'Syns' system after 25 years, introducing 'Free Food' and 'Healthy Extras' in a modernised approach to wellness.
Channel 4 announces a major rebrand for its digital portfolio, renaming '4seven' to 'Channel 4 Lifestyle' and moving hit shows like 'A Place in the Sun' and 'Married at First Sight UK' to new dedicated channels for easier viewing.
Kirklands executes a stunning strategic pivot, abandoning its own brand identity to resurrect the iconic Bed Bath & Beyond name for its UK expansion, signalling a major shift in homeware retail.
How the Cleveland MLB franchise successfully navigated a high-profile name change, leaving behind a controversial past to embrace a new identity that honours the city's heritage.
In a stunning reversal, Victoria's Secret abandons its inclusivity-focused rebrand to resurrect its iconic 'sexy' image, bringing back supermodels and ditching the 'woke' strategy that failed to connect with shoppers.
US billionaire and former Trump adviser John Catsimatidis is orchestrating a dramatic 'MAGA-style' overhaul of the struggling TalkTV, rebranding it as Talk News. This strategic pivot aims to capture a new audience with a fresh, opinion-driven format, sign
An exclusive look at the lives of the beloved Stars Hollow cast two decades on, from Lauren Graham's success to the heartbreaking loss of Edward Herrmann.
Gwyneth Paltrow's controversial wellness brand Goop has partnered with high-street favourite COS for a surprise New York Fashion Week reveal, signalling a major strategic rebrand towards accessible, minimalist fashion.
Westminster Cathedral, the iconic Roman Catholic mother church, officially reverts to its original name, Westminster Cathedral, ending decades of confusion with its Anglican counterpart. The move reinforces its unique identity and heritage.
UK parents are left confused and concerned as the classic children's game 'What's the Time, Mr Wolf?' undergoes a bizarre rebrand to 'Ms Switch', with many blaming 'woke' culture for the puzzling change.
A powerful community campaign in Powys has triumphed, compelling a travel company to abandon its controversial decision to rebrand a historic Welsh manor with an English title after being accused of cultural erasure.
In a controversial move, former President Trump signs executive order to rebrand the Pentagon as the 'Department of War', triggering bipartisan criticism and national security concerns.
Iconic US restaurant chain Cracker Barrel Old Country Store unveils a dramatic new logo, removing its famous barrel in a controversial modernisation bid that has left traditionalist customers feeling alienated and nostalgic.
MSNBC host Joy Reid launches a blistering attack on her own network's controversial rebrand, accusing it of dangerously normalising Donald Trump's rhetoric and abandoning its journalistic principles for ratings.
Exclusive look at what happened to Simon Bower, the infamous Britain's Got Talent egg thrower, after his chaotic 2012 audition that shocked judges and became a viral sensation.
The BBC has unexpectedly removed its acclaimed period drama 'The Way We Live Now' from iPlayer, sparking a major backlash from viewers. Discover why the Anthony Trollope adaptation was pulled and where you might still be able to stream it.
Iconic US restaurant chain Cracker Barrel Old Country Store unveils a dramatic new logo and brand identity, modernising its classic look for the first time in decades.
Dan Evins, son of Cracker Barrel's founder, delivers a scathing critique of CEO Julie Masino's controversial rebranding efforts, warning it alienates the chain's core customer base and strays from its cherished heritage.
Fans of the iconic children's show LazyTown are in for a shock as Stefan Karl Stefansson, the actor behind Sportacus, is spotted looking completely different years after the show's peak.
George and Amal Clooney stole the show on the red carpet at the Venice Film Festival for the premiere of 'The Last Showgirl'. Meanwhile, Jennifer Lopez skipped the press conference for her film 'This Is Me... Now: A Love Story', citing health and weather
British Cycling's new 'Ride Proud' slogan has been met with widespread ridicule from elite athletes and the public, branding it 'cringeworthy' and 'out of touch' amidst a major rebrand.
Exclusive look at Stephanie from Lazy Town, Julianna Rose Mauriello, who has swapped her pink tracksuit for a serene life off-grid, leaving fans stunned by her new chapter.