A Guardian journalist's attempt to turn her Labrador, Murphy, into a social media star reveals the dark side of pet influencing, from pay-to-play schemes to the sheer time investment required. Discover why true virality remains elusive.
From viral sensation to financial woes: The dramatic decline of Salt Bae's Nusr-Et empire, with UK losses exceeding £5m and multiple US closures. Discover what happened to the global meme.
An 18-year-old Carrefour cashier's viral dance videos have sent fans flocking to Laval, France, forcing the supermarket to hire her a security guard. Discover how social media fame is reshaping a local community.
Hollywood star Timothée Chalamet has called Susan Boyle one of Britain's greatest. We examine if his admiration is real or just another layer of his enigmatic public persona. Discover the full story.
Melbourne's viral TikTok baker Anthony Randello-Jahn reveals his DMs are flooded with fetish requests and OnlyFans demands, but he's sticking to brand deals and cookbooks instead. Discover why he's saying no.
New research reveals the dark side of fame: celebrities have a 33% higher mortality risk and live 4.6 years less than their peers. Discover the startling findings.
New research reveals the high price of fame, showing celebrities have a 33% higher mortality risk. Discover the health impacts of living in the public eye and what the study means.
Kirsty Paterson, the 'sad Oompa Loompa' from the failed Willy Wonka Experience, reveals how she turned viral embarrassment into global fame and a new life in Australia. Discover her inspiring transformation.
Kirsty Paterson, the 'sad Oompa Loompa' from Glasgow's viral Willy Wonka event, reveals her new life in Australia as a full-time actor and fire breather. Discover her incredible journey.
Jake Paul's fight against Anthony Joshua represents the ultimate collision between sporting legitimacy and internet spectacle. Discover how viral fame is reshaping modern boxing.
A University of Georgia freshman named Harley became an internet sensation after appearing on ESPN during the Bulldogs' victory over Texas. Discover how her TikTok fame exploded overnight.
Love Island sensation Olivia Attwood looks completely different in unearthed pre-fame photos, showcasing her dramatic glow-up before finding reality TV stardom.
Richard Parias, known to millions as 'Carlitos' on TikTok, has been detained by immigration authorities in dramatic LA arrest following his controversial online presence.
The woman behind the iconic 'distracted boyfriend' meme reveals her astonishing physical and lifestyle transformation that's left fans speechless. Discover how she swapped partying for wellness in this incredible journey.
Meet the Solihull electrician whose uncanny resemblance to Donald Trump has transformed his life, taking him from Wolverhampton pubs to international fame and a starring role in a new Rover 75 documentary.
Discover the incredible journey of an unsigned R&B artist who turned viral fame into a life-changing £22 million record contract after catching the industry's attention.
The man behind one of the internet's most iconic reaction memes breaks his silence about going from anonymous producer to global phenomenon and why he's now completely unrecognisable.
The prestigious Naismith Basketball Hall of Fame faces explosive legal action from a former employee alleging systemic gender discrimination, retaliation, and a hostile work environment for women.
Discover the story of Matt and Jason, the New Jersey duo whose YouTube channel, documenting their extraordinary trash-picking finds, has captivated millions and sparked a viral sensation across the pond.
A college football fan's rollercoaster of emotions during a tense game has become a viral sensation, capturing the pure, unfiltered passion of American sports fandom and sparking a wave of hilarious memes and reactions online.
In an exclusive interview, the viral football star known as 'Gout Gout' opens up about his surreal journey to fame, the overwhelming fan reaction, and his hopes for the future after a single video changed his life forever.
Exclusive: How a single, spontaneous TikTok video transformed William White from an unknown teenager into a global internet sensation, battling the dark side of viral fame and the pressures of a relentless online audience.
Oscar-winner Olivia Colman and Sherlock star Benedict Cumberbatch open up about the harsh realities of celebrity life, from losing anonymity to hiding in Halloween toilets, in a remarkably honest discussion about fame's pitfalls.
Former adult film actress Lily Phillips opens up about the severe personal consequences of her viral '100 Men in 24 Hours' OnlyFans challenge, detailing the loss of her closest relationships and the harsh reality behind online fame.
Katie Price's daughter, Princess Andre, reveals her surprising plans to step away from the spotlight and pursue a completely different career path, shocking fans and followers.
Meet Numan Abid, the Manchester-based security guard whose striking resemblance to football icon David Beckham has catapulted him to viral fame on TikTok and Instagram, sparking a frenzy of reactions from amazed fans.
Extraordinary footage captures the moment jockey Luis Saez appears to deliberately grab the reins of a rival horse during a race at Saratoga, triggering an immediate stewards' inquiry and outrage within the racing community.
Country music sensation Dasha opens up exclusively about the intense psychological toll of her viral hit 'Austin', the pressures of sudden fame, and her courageous journey to protect her mental wellbeing.
The football world mourns the loss of Dallas Cowboys great Lee Roy Jordan, the fierce linebacker and cornerstone of the franchise's first Super Bowl teams, who has passed away at 82.
Academy Award-nominee Willem Dafoe delivers a tour-de-force performance in 'Late Fame', a poignant and darkly funny film exploring the struggles of an ageing actor in New York City. Read our exclusive review of this cinematic triumph.