Category : Search result: sports innovation


Sky Sports axes Halo brand after backlash

Sky Sports has scrapped its female-targeted Halo brand just days after launch following a furious backlash accusing it of being patronising. Read the full story.

Sky Sports criticised for 'patronising' female fans

Sky Sports faces criticism for its new female-targeted TikTok channel 'Halo', branded the 'lil sis' of main content and accused of patronising women with pink branding. Discover the full story.

Missouri's $3.88bn Sports Betting Projection

Missouri's legal sports betting market, launching 1st December, is projected to generate a massive $3.88bn handle in its first year. Discover the key figures and driving forces behind this economic surge.

Hashtag United signs world's first AI footballer

Semi-pro football club Hashtag United breaks new ground by signing an AI-generated virtual player, revolutionising football recruitment and sparking debate across the sporting world.

NBA Referees Get Wireless Earpieces in Tech Upgrade

The NBA is equipping its referees with advanced wireless earpieces, marking a significant technological leap in basketball officiating that promises faster communication and better game flow.

Win Prizes in This Week's Ultimate Sports Quiz

From Premier League drama to boxing's biggest punches, dive into our weekly sports quiz covering football, cricket, rugby, boxing, darts, baseball and swimming for your chance to win exciting prizes.

Barstool Sports' Cody Beef Dies - Community Mourns

The sudden and tragic passing of Barstool Sports personality Cody Beef has sent shockwaves through the sports media community, leaving colleagues and fans mourning the loss of a beloved content creator.

NFL warns players after NBA's Mafia betting scandal

The NFL has issued an urgent warning to its athletes about gambling dangers after explosive revelations of Mafia involvement in the NBA's betting controversy. Learn how American sports leagues are battling organised crime infiltration.

ESPN's Sam Ponder sparks trans athlete controversy

ESPN presenter Sam Ponder ignites controversy by sharing a viral video about transgender athletes in female sports, questioning fairness and sparking intense social media debate about biological advantages.

Sprayable Dessert Trend Sweeps Britain

Discover the viral sprayable dessert trend transforming how Brits experience sweetness. From edible perfumes to calorie-conscious indulgence, this innovative approach to treats is taking social media by storm.

Pushy Parents: Youth Sports' Biggest Problem

Leading sports psychologists warn that overbearing parental behaviour is becoming the primary obstacle to children's athletic development and enjoyment in UK sports.

Muhammad Ali's sumo wrestling challenge in Tokyo

Discover the incredible true story of how Muhammad Ali stepped into the sumo ring against Japan's wrestling titans during his 1970s Tokyo visit - a remarkable crossover of combat sports history.

NCAA Allows Athlete Gambling Sponsorships in Rule U-Turn

The NCAA has overturned its controversial ban on sports betting partnerships, allowing college athletes to sign sponsorship deals with gambling companies in a landmark decision that's dividing the sports world.

Adidas reveals revolutionary 2026 World Cup football

Discover how Adidas is revolutionising football with their innovative 2026 World Cup ball, featuring cutting-edge technology and sustainable design that promises to transform the beautiful game.

Brady and Portnoy's $75m Saudi Flag Football Partnership

NFL legend Tom Brady teams up with Barstool Sports founder Dave Portnoy in a groundbreaking $75 million flag football venture with Saudi Arabia's sports authority, signalling major Middle Eastern investment in American sports.

Page 1 of 4