The 2026 World Cup kicks off today, with an expanded 48-team tournament hosted across Canada, Mexico and the United States. All 189 official kits have been unveiled, and demand is surging as England prepare to face Croatia on 17 June in their opening match. Kits are flying off the shelves at retailers like JD Sports and Sports Direct, with free personalisation available.
England’s home kit draws on the heritage of English football, featuring an all-white design with subtle detailing inspired by the game’s culture. A metallic gold star above the crest replaces the traditional tonal finish. The shirt also includes a sublimation print inspired by traditional Iraqi patterns, giving it a distinctive, culturally rooted feel.
Scotland’s away shirt from adidas Originals is a standout, finished in trace scarlet with bold navy pinstripes. At a lower price point than many others, it offers great value. Australia’s away strip features a striking coral-to-green ombré design inspired by Australian sunrises, while Colombia’s away jersey draws on the Caribbean Sea and Pacific Ocean with bold, brightly coloured detailing.
Argentina’s home kit reflects on the nation’s World Cup triumphs in 1978, 1986 and 2022, with gold accents marking those victories. Their away shirt is one of the jazziest designs, featuring swirling patterns inspired by Fileteado Porteño, a Buenos Aires art form recognised by UNESCO. Curaçao’s away jersey, inspired by Willemstad’s colourful architecture, has already sold out.
Ghana’s away kit takes inspiration from traditional patterns, while other notable designs include those from Mexico, Germany and Brazil. Senior Digital Sport Editor Alex Young has shared his top 10 picks, with England’s kit expected to be one of the most in-demand as the tournament progresses.
