Love Island star Molly-Mae Hague has secured a major collaboration with Adidas for a limited footwear collection, cementing her shift away from her influencer roots. Discover the details of her strategic rebrand.
Walkers crisps reveals its most significant redesign in eight decades, featuring a modern logo and a new Hot Honey flavour. Discover the full details and see how fans are reacting to the change.
Discover how the humble clementine is being rebranded as the 'easy peeler' in supermarkets, reshaping consumer habits and fruit marketing. Find out what this means for your weekly shop.
The Duke and Duchess of Sussex's charitable organisation is rebranding to Archewell Philanthropies as it marks five years since its post-Megxit founding. Discover their renewed mission.
The Duke and Duchess of Sussex mark their charity's fifth year with a new name, Archewell Philanthropies, and detail its work on AI, digital safety, and aid for Gaza and Ukraine. Discover their renewed mission.
The Duke and Duchess of Sussex announce a major rebrand of their Archewell Foundation to Archewell Philanthropies, marking a new chapter for their charitable work. Discover their future plans.
Cracker Barrel is laying off corporate staff to save $25m after a costly rebrand alienated customers. Analysts warn cost-cutting won't solve its identity crisis.
A Modesto food truck owner must rename his business 'Flaco's Tacos' by January 1 after a cease and desist from a Chicago chain. He's asking the public for new name ideas.
Cracker Barrel's CEO Julie Felss Masino claims she was 'fired by America' after a controversial rebrand. Investors saved her, but the fallout continues. Discover the full story.
WNBA champions Phoenix Mercury reveal refreshed branding featuring subtle historical nods ahead of their 30th anniversary season. Discover the modern evolution.
The Israel-Premier Tech cycling team reveals its new identity as the NSN Cycling Team from 2026, with a new base in Spain following protests. Discover the full story.
The Israel Premier Tech cycling team has been rebranded as NSN Cycling Team following a takeover by Andres Iniesta's company. Discover the full story behind the major shake-up.
Domino's unveils its first major rebrand in over a decade, featuring new black-and-gold boxes and a mozzarella stuffed-crust pizza, driving a 6.2% sales increase. Discover the strategy.
Domino's unveils bold black-and-gold packaging and new menu items to counter declining restaurant visits. Discover how the pizza giant plans to stay ahead.
After nearly three decades, the liberal-leaning network MSNBC officially becomes MS NOW. Discover the reasons behind the rebrand and what it means for viewers.
MSNBC officially becomes MS NOW this weekend, maintaining its liberal perspective while embracing startup freedom. Discover how the network is evolving its strategy and what it means for viewers.
The travel world mourns as popular Indian content creator Anunay Sood passes away unexpectedly at 25, leaving behind a legacy of adventure and inspiration across social media platforms.
The vibrant world of social media influencer Barbara Jankavski, known as the 'Human Barbie' for her striking resemblance to the iconic doll, has been silenced following her unexpected death at age 31. Discover the story behind the pink-haired sensation wh
Ekaterina 'Human Barbie' Ponomareva, the Russian influencer famed for her doll-like appearance, has passed away suddenly at age 30 following a brief illness, leaving fans and followers in mourning.
Historic British racing team Williams Racing reveals complete transformation with new name, striking logo, and fresh visual identity ahead of 2024 season.
Iconic American restaurant chain Cracker Barrel undergoes dramatic transformation, dropping 'Old Country Store' from branding amid sales decline and changing consumer habits.
Popular social media star Taylah Latter shares harrowing details of the freak accident that left her with multiple broken teeth and facial injuries during a routine outing.
Beloved content creator Ben Bader passes away unexpectedly, leaving millions of followers mourning the loss of the inspirational TikTok personality known for his vibrant dance videos and positive messages.
Instagram star Melissa 'Mel' reveals how her glamorous lifestyle crumbled after being caught smuggling cocaine in her luggage during dream holiday to paradise island.
The social media world is mourning the sudden death of 19-year-old TikTok sensation Emman Atienza, whose TV host father has paid a moving tribute to his 'beautiful angel'.
Spanish authorities dismantle sophisticated drug trafficking network allegedly run by social media influencer with 130,000 followers, revealing how glamorous online persona masked criminal enterprise.
Beloved American roadside chain Cracker Barrel unveils dramatic logo transformation, removing signature highway sign design after 54 years in bold modernisation move.
A disabled Christian influencer known for her inspirational content was stabbed to death while livestreaming in a shocking attack that has horrified followers across France and beyond.
The former wife of Prince Andrew makes significant changes to her corporate identity, removing royal title from Companies House filings in strategic rebranding move.
The wellness community is mourning the sudden death of Instagram influencer Stacey Hatfield, known for her 'Natural Spoonfuls' account, who passed away unexpectedly at 38 from natural causes.