Celebrity chef Jamie Oliver has launched his first-ever range of frozen meals, which will be stocked in major UK supermarkets including Iceland and Waitrose. The range includes mains, frozen vegetables, and sides, with prices starting from £4 per serving.
The initial offerings feature classic dishes such as Mighty Moussaka, Comforting Cottage Pie, and Chicken Tikka Masala. Other options include beef bourguignon, beef ragu, and vegetarian lasagne. The range also includes frozen potatoes like hasselback potatoes and 'next-level' chips, as well as vegetable sides such as sticky glazed carrots and chargrilled pesto vegetables.
Oliver said he has been working on the range for two years and believes freezer aisles should be 'twice the size'. He added, 'My dream has always been to inspire more people to cook, but I know time and inspiration are the biggest barriers for busy people.' The meals are designed to be heated in a microwave, oven, or hob.
The frozen mains launched in Iceland in August 2024 and will be available in Waitrose from October 2024. The launch includes 27 new dishes, including two-minute meal pouches and cooking pastes.
