The world's leading streaming service, Netflix, has dramatically expanded its real-world presence with the launch of its first-ever permanent amusement park, dubbed 'Netflix House'. In a bold move that blurs the lines between digital and physical entertainment, the company has thrown open the doors to a massive, free-to-enter attraction located inside the King of Prussia mall, just outside Philadelphia.
A New Era of Fan Experience
Breaking from the traditional theme park model, admission to Netflix House is completely free. This strategic decision, as explained by Netflix's Chief Marketing Officer Marian Lee, is to make the venue "an everyday destination" accessible to all its subscribers and fans. The first location, which opened on Wednesday, spans an impressive over 100,000 square feet within the third-largest shopping mall in the United States.
Once inside, visitors are greeted by a vast array of experiences inspired by the platform's most popular titles. While entry is complimentary, the park operates on a hybrid model, offering both free activities and premium, ticketed events. Fans can immerse themselves in the universe of their favourite shows through various attractions.
From Screens to Reality: The Attractions and Eatery
The park promises to bring beloved stories to life. Guests can test their luck in a Bridgerton-themed mini-golf course or face the chilling challenges of a Squid Game virtual reality experience. Other featured franchises include Wednesday, ONE PIECE, Stranger Things, KPop Demon Hunters, Love is Blind, and the A Knives Out Mystery series.
A significant highlight is the dedicated restaurant, Netflix Bites. This eatery boasts a unique menu inspired by 20 different shows and movies. Patrons can enjoy an Emily in Paris-inspired salad, choose between a Stranger Things or WWE burger, or indulge in some Bridgerton French toast. The experience is complemented by a special cocktail menu also themed around various Netflix productions.
Expansion Plans and Corporate Strategy
This is only the beginning of Netflix's ambitious physical expansion. The company has confirmed that a second Netflix House is scheduled to open in Dallas on December 11. Furthermore, plans are already underway for a third location in Las Vegas, tentatively eyed for a 2027 opening on the famous Strip.
Marian Lee revealed that the shift from temporary pop-ups to permanent locations offers the company greater "flexibility." She acknowledged the venture represents a "huge capital investment" for Netflix, covering the space, finishings, and fabrication of all the immersive elements. While the exact cost of building each space was not disclosed, it signals a major strategic investment in building a tangible brand ecosystem. For now, the focus remains on the US market, with no current plans for international Netflix House locations.
For those eager to dive into the most elaborate experiences, tickets for specific attractions, such as those based on ONE PIECE and Wednesday, start at $39. This new venture marks a significant milestone for the streaming giant as it seeks to create a new, immersive dimension for its global fanbase.
