In a bold move that has captured the attention of social media, online supermarket Ocado has jumped on the baffling viral '6-7' trend, creating a video that has left a significant portion of its customer base utterly confused.
The trend, which has swept through platforms like TikTok and been banned in classrooms across the country, largely mystifies anyone over the age of 25. For parents, it has become a source of bewilderment, akin to a secret language spoken only by their children.
Ocado's Take on the Trend
Undeterred by the generational divide, Ocado released a video featuring its delivery drivers. The clip shows a fully grown Ocado driver asking a customer if he has any return bags. The customer replies, "Er, yeah, I've got about 6 or 7?"
Upon hearing this, the driver exclaims "Ha!" and triumphantly repeats "6-7!" The customer then corrects himself, stating, "Actually, it's 8," as the scene dramatically fades to black and white. The video is soundtracked by a modified version of A Great Big World's hit song 'Say Something', with the lyrics changed to "6-7 I'm giving up on you."
Social Media Erupts
The public reaction to Ocado's foray into internet culture has been sharply divided, yet highly engaged. One impressed viewer declared, "Social media team cooked with this one. Phenomenal," while another demanded that the team behind it should "get a raise" for their efforts.
Another comment pointed out the potential for even greater virality, noting, "This deserves more likes I think if this app was aimed at the younger generation it’d be viral." This observation was backed by the fact that many commenters admitted they didn't understand the reference. As one person familiar with the trend succinctly put it, "If you know, you know." One mum joked about her exposure to the trend, writing, "Lol nobody understood what he’s doing... guess me as a boy mum, all I hear is this 6-7!"
The Mystery of 6-7 Explained
For those still in the dark, the explanation behind the 6-7 trend is as simple as it is absurd: it means nothing. TikToker Marie Achkar provided a breakdown of the trend's origins in December 2024.
She explained that it started when hip hop artist Skrilla released a song called 'doot doot', which included the phrase '6-7' in its lyrics. The trend gained massive momentum earlier in 2025 when creators began pairing the song with edits of Charlotte Hornets point guard LaMelo Ball, who, fittingly, is six foot seven inches tall.
The phenomenon has since exploded, with over two million posts on TikTok under the #67 hashtag. Its reach was demonstrated in a viral video from an In-N-Out burger restaurant in California, where the entire crowd erupted in cheers when order number 67 was called.
Ultimately, the joke's lack of meaning is precisely why it has become so popular, allowing brands like Ocado to participate in a shared cultural moment that resonates powerfully with a younger, digitally-native audience.
