Online supermarket Ocado has jumped on the viral 6-7 trend, which has taken social media by storm despite many people over 25 not understanding it. The trend, which has been banned from some classrooms, involves the seemingly meaningless phrase '6-7' and has spawned countless videos on TikTok.
In Ocado's version, a driver asks a customer if he has any return bags. The customer replies, 'Er, yeah, I've got about 6 or 7?' before correcting himself: 'Actually, it's 8.' The video then fades to black and white as a parody song plays: '6-7 I'm giving up on you,' based on A Great Big World's 'Say Something'.
Social media users praised the supermarket's social media team, with comments like 'Social media team cooked with this one. Phenomenal' and calls for them to 'get a raise'. One user noted, 'This deserves more likes... if this app was aimed at the younger generation it’d be viral.'
The trend originated from hip hop artist Skrilla's December 2024 song 'doot doot', which includes the lyric '6-7'. It gained traction when creators paired the song with edits of Charlotte Hornets player LaMelo Ball, who is six foot seven. The phrase has since spread to schools and social media, with viral videos showing crowds cheering when the number 67 is called.
TikToker Marie Achkar explained the trend, saying, 'If you're wondering what it actually means, the answer is nothing. It's part of the joke and why everyone is jumping on the trend.' Despite its meaninglessness, the trend continues to captivate, and Ocado's involvement has amused many.
