Health tech enthusiasts have a rare opportunity to snap up a premium wearable for less, as the highly-rated Oura Ring 4 receives a welcome price cut ahead of the Black Friday sales frenzy.
A Rare Discount on a Premium Health Tracker
Smart rings have transformed from niche curiosities into powerful health monitoring tools, and the Oura Ring 4 stands at the forefront of this wearable revolution. The device has now been reduced from its usual retail price of £349 to £319 at Amazon, offering a modest but valuable £30 saving for savvy shoppers.
According to The Independent's senior tech critic, Alex Lee, the Oura Ring 4 boasts superior capabilities. "It has the best sleep tracking of any wearable, with a lot of science to back it up. There are new features rolling out all the time, and it’s the best activity tracker I’ve found in a smart ring so far," Lee confirms. Its sleek, minimalist design fits comfortably on a finger, freeing the wrist for a traditional watch or other accessories.
Is the Oura Ring 4 Worth the Investment?
While the hardware requires a significant upfront cost, the true cost of ownership includes a monthly subscription fee of £5.99 to unlock the ring's full suite of features. This makes any discount on the initial purchase particularly appealing, as the £30 saving from Amazon effectively covers five months of the required membership.
Senior tech writer Alex Lee notes that the latest model refines rather than revolutionises the experience. "The main benefit that the Oura Ring 4 provides, compared with the gen 3, is improved durability, comfort and accuracy. This isn’t a generational upgrade over the Oura Ring 3, merely strengthening its position as the best smart ring out there for sleep tracking and recovery."
Prospective buyers should act quickly, as the discount is not universal. The price reduction is limited to specific ring sizes at both Amazon and John Lewis, where it is also available for £319. Checking your size before ordering is essential.
Black Friday 2025 and Alternative Options
For those considering a more budget-friendly entry into smart ring technology, the previous generation Oura Ring 3 remains a compelling option. It is currently available for just £199 from Currys. While it lacks the latest sensing platform, is slightly heavier, and has a seven-day battery life versus the gen 4's eight days, it still delivers robust health insights.
The Independent's review of the older model highlighted its value: "If you’re looking for a sleep tracker or activity tracker or just want to know as much as you can about your body, the gen 3 Oura ring will tick a lot of boxes, in one tiny package." It is an ideal choice for those new to biohacking or who prefer a discreet wearable.
Looking ahead, the main Black Friday 2025 event falls on 28 November, with deals typically running through the weekend until Cyber Monday on 1 December. While Oura has a history of infrequent discounts, this early Amazon offer provides a guaranteed saving for those unwilling to risk waiting.
