This year's Black Friday sales event is being branded 'Black Fraud Day' by security professionals, who predict it could be the most perilous for UK online shoppers to date.
The Rising Threat of AI-Powered Scams
Cyber security experts are issuing stark warnings for Friday, 27 November 2025. They report that hackers are increasingly using artificial intelligence tools to automate attacks and create highly convincing fake websites. These sites are so sophisticated that they are often difficult for consumers to distinguish from legitimate online retailers.
Data reveals a significant surge in fraudulent activity, including a more than 620 per cent increase in phishing emails specifically designed to target Black Friday shoppers. Alongside this, there has been a notable rise in fake storefronts impersonating major marketplaces like Amazon and eBay.
Common Tactics Used by Fraudsters
Shoppers are being targeted through a variety of methods. These include fake delivery text messages, unsolicited emails containing bogus offers, and online advertisements that impersonate well-known, trusted retailers.
The combination of these tactics creates a perfect storm, putting consumers at a significantly increased risk of falling victim to fraudulent deals and having their personal and financial information stolen.
How to Protect Yourself While Shopping
To avoid becoming a statistic this Black Friday, consumers are advised to take several precautionary steps:
- Always double-check website URLs before entering any details.
- Be highly sceptical of any unsolicited communications, whether by email or text.
- Avoid making purchases while connected to public Wi-Fi networks.
- Monitor bank transactions regularly for any suspicious activity.
By remaining vigilant and following this expert advice, shoppers can better protect themselves during one of the busiest and most dangerous online shopping periods of the year.
