Imagine wearing the same designer coat as your favourite influencer—without the hefty price tag. A new app called Neon promises just that, offering users the chance to rent high-end outerwear for a fraction of the retail cost.
How Does Neon Work?
The concept is simple: users browse a selection of coats and jackets, select their preferred rental period (from a few days to several weeks), and have the item delivered straight to their door. Once the rental period ends, they return it, and the cycle continues.
The Influencer Appeal
Neon is tapping into the fast-paced world of social media fashion, where trends change rapidly and followers crave the latest looks. By renting instead of buying, users can keep up with seasonal styles without committing to a single expensive purchase.
Sustainability or Just Another Trend?
While Neon promotes itself as a sustainable alternative to fast fashion, critics argue that frequent shipping and dry cleaning may offset any environmental benefits. Still, for those looking to experiment with bold styles—like the viral neon coats popularised by influencers—it’s an intriguing option.
Is It Worth It?
Prices vary depending on the brand and rental duration, but Neon claims users can save up to 80% compared to buying outright. Whether it’s a game-changer or just another fleeting trend remains to be seen.
