Former US President Donald Trump has officially launched his artificial intelligence-powered social media platform, Truth Social, marking his latest attempt to challenge the dominance of mainstream tech companies.
The platform, which Trump claims is designed to promote "free speech without censorship," integrates AI to enhance user engagement and content moderation. It arrives amid ongoing debates over digital free expression and the influence of Big Tech.
Why Truth Social Stands Out
Unlike traditional social networks, Truth Social employs AI algorithms to personalise content feeds while purportedly avoiding the "bias" Trump associates with platforms like Twitter and Facebook. Key features include:
- AI-driven content recommendations
- Enhanced moderation tools
- Direct engagement with political figures
A Political Comeback Strategy?
Analysts suggest the platform could serve as a digital hub for Trump's supporters ahead of the 2024 US elections. Its launch follows Trump's previous bans from major platforms after the January 6 Capitol riots.
However, experts question whether Truth Social can truly compete with established networks, given past struggles of alternative platforms to gain mainstream traction.
The AI Controversy
The platform's use of artificial intelligence has drawn scrutiny, with critics warning about potential echo chambers and the spread of misinformation. Supporters, meanwhile, argue it represents a necessary innovation in digital communication.
As Truth Social goes live, the tech and political worlds watch closely to see if Trump's venture can disrupt the social media landscape or become another footnote in the ongoing battle between free speech advocates and content moderators.
