The Boxing Day sales have delivered a major bargain for tech and wellness enthusiasts, with the premium Oura Ring 4 dropping to its lowest price ever in the UK.
Where to Find the Best Oura Ring 4 Deals
The sleek health-tracking wearable is now available for just £249, a significant reduction from its usual retail price of £349. This matches the substantial discounts seen during the recent Black Friday weekend, making it a standout offer in this year's post-Christmas sales.
The price cut is being led by Oura itself on its official website, where savings of up to 30 per cent are available on the default titanium styles. The more premium ceramic collection also boasts reductions of up to £50. Crucially, major high street and online retailers have followed suit. You can now find the Oura Ring 4 for £249 at Boots, Currys, Amazon, and John Lewis.
Shoppers have a limited window to take advantage of these savings. The deals on Oura's own site are set to last until Monday, 5 January, providing just over a week to secure the device at a fraction of the cost.
Is the Oura Ring 4 Worth Buying?
For those considering the purchase, the standard silver Oura Ring 4 model represents the best value for money. Purchasing directly from the Oura website is recommended, as it includes a free sizing kit to ensure a perfect, snug fit for the finger-worn device.
The Oura Ring 4 sits at the top of The Independent's IndyBest guide to the best smart rings for good reason. In a review, The Independent's fitness and wellbeing editor, Emilie Lavinia, noted the latest generation is "a huge step up from the gen 3 across the board – the design, battery life, features and in-app experience have all improved."
She argued that while the price can be a barrier, the ring is a "more lifestyle-led tracker than most" and a valuable investment for regular people aiming to manage their health, utilise the AI coach, and share data with medical professionals.
Who Should (and Shouldn't) Buy One?
However, the Oura ring is not a one-size-fits-all solution. As highlighted by senior fitness writer Harry Bullmore, those who regularly engage in weightlifting or gymnastics may find a finger-worn tracker interferes with their grip.
The device is ideally suited to health-focused individuals looking to optimise sleep, stress, and recovery metrics discreetly. Dedicated gym-goers who need robust activity tracking during workouts may still prefer a traditional smartwatch.
The IndyBest team, which includes experts like Emilie Lavinia and Harry Bullmore, rigorously tests products year-round. Their recommendations are based on firsthand experience and continuous price monitoring, ensuring they highlight genuine bargains on quality items during sales periods.
