In a staggering financial ascent that mirrors her on-court triumphs, American tennis prodigy Coco Gauff has been crowned the world's highest-earning female athlete. The 21-year-old phenom has amassed a colossal £21.7 million ($27.7 million) over the last 12 months, according to new data.
A New Queen of the Court and Commerce
Gauff's remarkable earnings, a potent mix of prize money and lucrative endorsement deals, have propelled her to the top of the financial leaderboard. This seismic shift sees her dethroning Japanese former world No. 1 Naomi Osaka, who held the title for four consecutive years. The figures, compiled by Sportico, signal a powerful changing of the guard in women's sports.
Breaking Down the £21.7 Million Fortune
The Floridian's financial victory was powered by two key engines:
- On-Court Dominance: A significant portion, approximately £7.8 million ($10 million), was earned through her powerful performances on the WTA Tour, culminating in her maiden Grand Slam victory at the 2023 US Open.
- Off-Court Marketability: The lion's share of her income, a staggering £17.1 million ($21.7 million), flowed from a coveted portfolio of endorsements with global giants including New Balance, Head, and Bose, cementing her status as a marketing powerhouse.
The Top Five: Who Else Made the Cut?
Gauff leads an impressive cohort of the world's best-paid sportswomen. The top five earners showcase the diverse and growing commercial appeal of female athletes:
- Coco Gauff (Tennis) - £21.7m
- Naomi Osaka (Tennis) - £20.3m
- Iga Świątek (Tennis) - £17.1m
- Shakiri (Football) - £6.3m
- Emma Hayes (Football - Manager) - £5.5m
A Symbol of Progress for Women's Sport
Gauff's financial pinnacle is more than a personal triumph; it's a resounding statement on the evolving commercial landscape of women's sports. Her ability to command such formidable earnings at just 21 years old highlights a growing audience and corporate investment in female athletes, promising a more equitable future for the next generation of stars.
