In a spectacular fusion of high-octane sport and instant-win excitement, the world's first 'Scratch Car' has made its dazzling debut on the Las Vegas Strip. This groundbreaking installation, a full-size Formula One model shrouded in scratch-off panels, is the result of a collaboration between lottery entertainment giant Allwyn and the McLaren F1 Team.
A Papaya Orange Marvel
The unveiling took place on Tuesday, November 18, 2025, at the LINQ Promenade, with McLaren driver Oscar Piastri performing the inaugural scratch before an eager crowd. The car itself is an artistic masterpiece, designed and meticulously hand-built by renowned paper artist Florian Weber, known as Paperlegend.
Weber crafted the model from 970 precision-cut panels, each printed in McLaren's iconic papaya orange colour. In a testament to traditional craftsmanship, the entire structure was assembled using only scissors and glue, forgoing power tools entirely. Each of these panels conceals a unique prize, offering fans the chance to win hundreds of exclusive experiences.
How To Play For Prizes
For those on the ground in Las Vegas, the interactive display offers a tangible thrill. Fans can visit the Scratch Car at the LINQ Promenade, just steps from the Grand Prix circuit, and scratch off a panel themselves. This physical opportunity runs from Tuesday, November 18, until Wednesday, November 19.
For fans across the globe, Allwyn has created a digital counterpart. Anyone can log on to a dedicated website to scratch a virtual version of the McLaren and enter to win. The online campaign offers an extended window, running until November 25.
The prizes up for grabs are designed to get hearts racing, including:
- VIP access to F1 events
- Signed team kit
- Exclusive meet-and-greet opportunities with the team
The ultimate grand prize for one lucky online participant is a trip to the McLaren Technology Centre in Woking, UK. The winner will get a private tour, meet a McLaren F1 driver in person, and receive a race suit signed right before their eyes.
Strategic Push Into Motorsport
This innovative stunt marks a significant step in Allwyn's growing involvement with Formula One. Pavel Turek, Allwyn’s Chief Officer for Global Partnerships, stated that the partnership with McLaren enables them to bring the sport's entertainment to a broader audience. This follows the company's recent announcement of its first F1 Allwyn Global Community Award, given to the Austin-based nonprofit Girlstart, which encourages girls to pursue careers in STEM and motorsport.
Louise McEwen, Chief Marketing Officer for McLaren Racing, emphasised that the team is constantly seeking novel ways to engage with their fanbase, confirming that the Scratch Car perfectly achieves this goal. Artist Florian Weber added that the concept mirrors the essence of F1: a blend of precision and the courage to take a chance, perfectly capturing the feeling of winning.
The installation is completely free to visit for those in Las Vegas, while the digital version offers a global chance to participate in this unique campaign.
