American football icon Tom Brady may be best known for his seven Super Bowl rings, but he is fast becoming equally renowned for his staggering collection of luxury timepieces. The former quarterback turned heads once again this weekend, not with a pass, but with a watch worth over $50,000.
A Playoff Appearance with a Golden Touch
Brady was in Pennsylvania on Sunday to commentate on the NFC Wild Card game between the Philadelphia Eagles and the San Francisco 49ers. Before the kickoff at Lincoln Financial Field, the 48-year-old shared a picture on his Instagram story that immediately caught the eye of watch enthusiasts.
The post showcased his choice for the day: a Rolex Oyster Perpetual Land-Dweller crafted from 18-karat 'Everose' rose gold. The 40mm watch, featuring a distinctive white honeycomb dial and a fluted bezel on an integrated jubilee bracelet, has a retail price of $51,500 (approximately £41,000).
During his time on the field, Brady, who is a minority owner of English football club Birmingham City, was also spotted in conversation with actor Rob McElhenny. McElhenny, a Philadelphia native, is a co-owner of Wrexham, a club that rivals Birmingham in the EFL Championship.
A Penchant for Rare and Precious Timepieces
This is far from an isolated display. Brady has cultivated a habit of showcasing his horological treasures on social media. Just last week, he posted an image of an ultra-rare, all-blue Audemars Piguet Royal Oak Perpetual Calendar, a watch that can command up to half a million dollars on the open market. He captioned it with the insider phrase 'IYKYK' (If You Know, You Know).
His apparent fondness for rose gold was also on display at the 2026 World Cup draw in December. There, he wore a Patek Philippe Nautilus Ref. 5980/1400R, fully set with brilliant-cut diamonds. Reports suggest this particular piece carries a staggering market value of around $700,000.
Watch Post Coincides with Major Raiders News
The spotlight on Brady's personal luxury collection comes at a time of significant professional transition. Less than 24 hours after he shared the images of his rare Audemars Piguet, the Las Vegas Raiders, where Brady is a minority owner, confirmed they had parted ways with head coach Pete Carroll.
Carroll, who signed a three-year deal before the season, finished with a league-worst 3-14 record. Team owner Mark Davis stated that future football decisions would be guided with a focus on "leadership, culture, and alignment."
Brady was present at the Raiders' facility in Henderson, Nevada, on Monday. According to reports, he is expected to take on a more influential voice in football operations this season, working alongside the team's general manager and his former University of Michigan teammate, John Spytek.
These major developments in Brady's business portfolio follow viral footage from a New Year's Eve event in St. Barths, where he was seen with influencer Alix Earle. Brady has been single since his 2022 divorce from supermodel Gisele Bündchen.
