American fast-food chain Sonic is huddling up for the new NFL season with a mouth-watering promotion that's set to delight sports fans and burger lovers across the UK. In a clever play tied to the action on the field, Sonic is offering a buy one, get one free (BOGO) deal on its classic cheeseburgers throughout the entire NFL season.
The rules of the game are simple yet thrilling. Every time any team in the National Football League scores at least 18 points in a single game, the BOGO cheeseburger deal is automatically activated. This means fans can capitalise on the high-scoring action that modern football is known for.
How To Claim Your Free Burger
The promotion is designed for maximum convenience, offering two ways to score your free cheeseburger:
- Delivery Orders: For those watching the game from home, simply use the Sonic app to place your order. The BOGO deal will be automatically applied at checkout when activated by game scores.
- Drive-In Orders: Traditionalists can still enjoy the offer the old-fashioned way by mentioning the promotion at any Sonic drive-in location.
This strategic move comes as the NFL continues to grow its international fanbase, including here in the UK where games are regularly hosted in London. Sonic's promotion effectively taps into the excitement of the season while providing tangible value to consumers.
A Winning Play For Consumer Engagement
By tying their promotion directly to game performance rather than specific outcomes, Sonic ensures fans have numerous opportunities to benefit throughout the season. The 18-point threshold is frequently achieved in today's offensive-minded NFL, meaning plenty of free cheeseburgers will be making their way to hungry supporters.
This promotion represents more than just a fast-food deal; it's a savvy marketing strategy that connects brand engagement with live sporting events, creating shared moments of excitement between the game on screen and the meal on your plate.
